Straightforward, one of the country’s leading fashion brands known for its inclusive campaigns and thoughtfully designed essentials, is marking a major milestone: 10 years of boundless basics. This anniversary is a celebration of the community that has been part of the journey from day one. The customers who chose Straightforward through career shifts, life milestones, and everyday moments have shaped what the brand is today.
As they evolved, so did Straightforward, refining its designs, expanding its offerings, and staying true to the idea that basics should always be practical, personal, and built to move with you. That shared journey is what defines this 10th anniversary. You’ve Grown. So have we.
On August 9, Straightforward invites everyone to join the celebration at Straightforward, Glorietta 1, where the brand will launch new collections, exclusive drops, and anniversary-only offers.
Launch of Soft Leathers
As part of the celebration, Straightforward unveils its newest collection of soft leather essentials: the DVL Lowell, Lucca, Leone, and Lewis. These bags are designed with a refined silhouette and a focus on utility. Elevated yet functional, they echo the brand’s commitment to producing pieces that feel as good as they look.
Limited Edition Boundless Bits
In a nostalgic nod to the past 10 years, Straightforward is also releasing a limited-edition blind box called Boundless Bits, featuring miniature versions of the beloved Dry-Tech bags, Haven and Vesper. Originally introduced as an April Fools’ concept, the overwhelming community response brought these mini-mini bags to life. Available exclusively on August 9 at Straightforward Glorietta, this drop is expected to be a crowd favorite.
Anniversary Exclusives and In-Store Perks
To mark the celebration, Straightforward is offering:
- 10% off to all customers who post a photo in the exclusive in-store photo area on social media (valid on August 9 only)
- Complimentary food and drinks for shoppers (no minimum purchase) available from 2:00 PM to 6:00 PM, while supplies last
- An exclusive 10th Anniversary bandana for every New Breed or Soft Leather collection purchase (until supplies last)
This one-day event is more than just a launch of the soft leather pieces. It is a heartfelt thank you to the community that shaped Straightforward. For the past decade, it has been the customers’ everyday stories, shared experiences, and confidence in boundless basics that brought the brand here.
Stay connected with Straightforward by following them on Facebook, Instagram, and TikTok for the latest updates, collection launches, and exclusive events.
