For those seeking a television that seamlessly complements an artful aesthetic, TCL Electronics has introduced the TCL A400 Series in the Philippines. As the No. 1 Panel TV brand in the Philippines and a global leader in televisions and air conditioners, TCL designed this premium lifestyle television to bring together elegant gallery-inspired aesthetics and immersive entertainment. Created for modern Filipino homes, the TCL A400 Series redefines the role of a television by combining sophisticated design, advanced display technology, artificial intelligence, and premium audio performance in a single package.
True to its design-centric philosophy, the TCL A400 Series is designed to complement an artful home. Modern televisions are no longer solely entertainment devices. They have become an essential part of a household’s lifestyle and overall interior aesthetic. With the TCL A400 Series, TCL introduces a television that enhances both the appearance of a living space and the quality of home entertainment.
“Once again, TCL elevates home entertainment and viewing pleasure with the introduction of the A400 Series. Every detail is meticulously engineered to enhance your home display while delivering an indulgent sensory experience. We know how excited you are for this, so we’re thrilled to finally share it with you!” says Maxi Chen, TCL Senior Product Manager of Brownline.
Beyond Screen, Beyond Imagination
For consumers interested in a design-forward art TV, the TCL A400 Series lineup includes the A400M and the A400 Pro. Both models are built to deliver a premium viewing experience while maintaining a refined appearance that blends naturally into modern interiors.
The TCL A400M and TCL A400 Pro share several standout features, including an Ultra Slim Design, QD-Mini LED technology, Art Gallery Mode, and an ONKYO 2.0 Hi-Fi Sound System. These features allow the TCL A400 Series to function as both a premium entertainment device and a stylish centerpiece within the home.
For a true art-gallery experience, the A400 Pro is equipped with an anti-reflection Matte HVA Panel designed to minimize distracting glare. The A400M, meanwhile, features a traditional high-contrast HVA Panel.

When not being used for entertainment, both televisions can transform into a digital canvas. Through Art Gallery Mode, users can turn any room into a personal gallery with hundreds of iconic artworks spanning centuries of art history already pre-loaded into the system.
The TCL A400 Series also features more than 100,000 pre-generated AI artworks ranging from classical styles to impressionist-inspired creations. Users can simply select a preferred style and theme to personalize the television display according to their own aesthetic preferences within seconds.
Advanced QLED Display and AI-Powered Entertainment
When it comes to color performance, TCL QLED technology utilizes advanced Quantum Dot materials integrated across multiple layers. By incorporating a high light-transmittance film, the system improves optical efficiency while delivering up to 10% energy savings for the entire machine.
Paired with precision backlighting, the technology is capable of rendering more than a billion hues of exceptionally vivid colors. Enhanced brightness helps illuminate subtle details, resulting in an immersive and lifelike viewing experience that reveals hidden nuances in every frame.
The TCL A400 Series is also equipped with next-generation artificial intelligence technology. Powered by TCL’s quantum supercomputing platform and the advanced Mariana database, the television is designed to learn and evolve over time.
Built-in intelligent agents automatically optimize the entertainment experience across four key pillars: AI picture, AI sound, smart interaction, and AI-driven content creation. This integrated approach enables the television to deliver a more intelligent and personalized viewing experience.

At the heart of the TCL A400 Series is the TSR AiPQ Processor, an advanced chip engineered with powerful AI capabilities. By combining TCL’s proprietary image-tuning algorithms with intelligent perception technology, the processor performs precise pixel-level optimization across visual content.
Working alongside the TCL AI model, the processor helps ensure that every frame delivers vibrant colors, enhanced depth, and natural clarity for a more realistic viewing experience.
Immersive ONKYO Hi-Fi Audio
For audio performance, the TCL A400 Series features a built-in ONKYO Hi-Fi System designed to create a deeply immersive listening experience.
As a global leader in high-end audio with more than 80 years of home theater expertise, ONKYO has established a reputation for premium sound performance. The integration of ONKYO audio technology helps ensure that the TCL A400 Series delivers rich and immersive sound that complements its advanced display capabilities.
Whether watching movies, streaming content, or displaying artwork, the combination of premium visuals and high-quality audio helps create a complete home entertainment experience.



Key Features of the TCL A400 Series
The TCL A400 Series combines several premium technologies and lifestyle-focused features, including:
- Ultra Slim Design
- QD-Mini LED technology
- Art Gallery Mode
- More than 100,000 pre-generated AI artworks
- Anti-reflection Matte HVA Panel on the A400 Pro
- High-contrast HVA Panel on the A400M
- TCL QLED technology
- AI picture optimization
- AI sound enhancement
- Smart interaction features
- AI-driven content creation
- TSR AiPQ Processor
- Built-in ONKYO Hi-Fi System
Availability in the Philippines
The TCL A400 Series is now available through authorized TCL dealers nationwide in the Philippines.
The TCL A400M, featuring a black frame, is exclusively available at Abenson. Meanwhile, the TCL A400 Pro, featuring a wooden frame, is exclusively available at SM Appliances.
With its blend of art-inspired design, AI-powered intelligence, QD-Mini LED display technology, and immersive ONKYO audio, the TCL A400 Series represents TCL’s latest premium lifestyle television offering for Filipino consumers seeking both style and performance in their home entertainment setup.
For more details on the TCL A400 Series, log on to www.tcl.com.