There is no better way to spend a summer day than experiencing the perfect harmony of music and innovation. TCL, a global leader in smart technology, joined forces with Abenson, the Philippines’ number one appliance store, for the highly anticipated staging of the TCL Cooltura Summer Fest at the Market! Market! Activity Center. The event delivered high-octane excitement, treating attendees to a vibrant mix of live musical performances, interactive games, and an exclusive appearance by a world-class talent, all while turning home innovation into the ultimate summer sanctuary.
The refreshing ambiance perfectly captured the energy of the event, where guests explored a spectacular, full-spectrum showcase of TCL’s latest smart appliances. On display were its signature big-screen TVs, award-winning air conditioners, flexible boxed-type refrigerators, and dynamic washing machines, each designed to seamlessly elevate modern living.
Adding to the excitement was an interactive playground where guests embarked on a curated “stamp journey.” To complete the challenge, participants explored three unique, summer-themed zones: striking a pose at the vibrant photobooth, testing their speed at the high-stakes Icy Reflex game, and stepping inside the Cool Savings Blast booth to grab flying “AC bills.” It was a high-energy activation that turned a standard product showcase into an immersive brand experience.
Next up: The Main Event
As the program officially started, guests found their perfect viewing spots facing the main stage. Drawn in by mounting excitement, the audience was completely captivated and ready for the showcase ahead.
Kicking off the festivities, TCL Philippines Director of Sales Cyd Montebon took the stage, welcoming guests with an energetic opening address that set a vibrant tone for the rest of the event.
“We are very excited to celebrate the third year of CoolFest with everyone. At TCL, we believe that technology should be more than just a collection of features; it should be a movement that shapes how we live. This milestone and our continued growth would not have been possible without the support of our consumers and the continued trust of our partners. We’re grateful to Abenson for their steadfast partnership over the last three years. This journey is a testament to our shared vision of bringing world-class comfort to every Filipino household. Thank you for choosing TCL to be a part of your homes and your lives,” Montebon said.
The momentum continued as Abenson Retail Marketing Head Ms. Apple Ma took the stage to deliver energizing remarks, highlighting the strong synergy behind the TCL and Abenson partnership.
She said, “Abenson has proudly stood as the #1 household appliance store in the Philippines and a premier leader in gadgets. Through the years, our goal is to deliver ‘Super Service’ — providing trusted home solutions and reliable technology that make everyday living easier, more comfortable, and more enjoyable for every home. As consumer needs change, Abenson grows right alongside them by bringing in brands and innovations that offer real value. This is why our alliance with TCL is so meaningful. We share a unified commitment to quality, forward-thinking innovation, and better home experiences.”
The Ultimate Showstoppers
The anticipation culminated in the day’s ultimate highlight. A wave of excitement and happiness swept through the audience as the spotlight shifted to Asia’s Superstar. TCL Brand Ambassador Kathryn Bernardo took the stage to the roar of the crowd.
Kathryn warmly engaged the audience and joined the interactive stage games, fully embodying the “cooltura” lifestyle through her effortless presence and energy.
Reflecting on TCL’s mantra “Inspire Greatness” and its connection to her summer lifestyle, Kathryn Bernardo shared: “For me, it means being the best version of yourself by choosing things that actually improve your quality of life. When your home is a place of comfort and innovation, it gives you the energy to go out there and do great things. It’s all about staying inspired and, of course, staying cool.”
Live Music Experience by The Juans
True to the legacy of the TCL Cooltura Summer Fest, the event culminated in a musical performance by OPM band The Juans.
The group captivated the audience with an emotional opening monologue before performing hit songs including “Hindi Tayo Pwede” and “Ano Ba Talaga Tayo.” They also performed their latest single “Ngiti,” which energized the crowd and created a shared moment of celebration.
The performance ended with strong audience applause and calls for an encore, underscoring the success of the event as a full-scale entertainment experience.
Closing Remarks and Future of TCL Cooltura
TCL Philippines CEO Peter Chen expressed gratitude for the overwhelming energy of the event.
“We are so grateful for the incredible energy everyone brought to the TCL Cooltura Summer Fest. This event is our way of reaching out and thanking the consumers who have made us a part of their homes. We are already planning to elevate the experience next year with even more exciting milestones, so stay tuned!” he said.
The statement reinforced TCL’s continued commitment to Filipino consumers and its long-term vision of delivering immersive lifestyle experiences.
Explore TCL Appliances at Abenson
Consumers can explore the latest TCL-exclusive appliance models available at Abenson. More details are available at https://www.abenson.com/ .
