Music festivals continue to prove that music transcends generations, bringing people together through shared rhythm and experience. Every beat creates a shared moment of celebration, uniting audiences through music, entertainment, and community. This year, TCL is once again elevating that experience with the return of TCL CoolFest Y3, co-presented by Abenson, at the Market! Market! Activity Center on May 17, 2026.
As the Triple Global Top 1 TV Brand, the world’s leading force in Fresh Air AC sales, and a trusted name in home appliances, TCL aims to deliver a larger and more immersive festival experience for Filipino consumers. Together with Abenson, the Philippines’ Number 1 Household Appliance Store, the event is set to become the biggest, loudest, and coolest CoolFest yet.
Building on the momentum of its previous editions, TCL CoolFest Y3 promises a more exciting lineup of activities, performances, and interactive brand experiences. The festival combines entertainment with innovation, giving attendees an opportunity to explore TCL’s latest smart home technologies while enjoying live performances from popular artists and appearances from the brand’s ambassadors.
TCL CoolFest Y3 Brings Entertainment and Smart Home Innovation Together
TCL CoolFest Y3 highlights the brand’s continued effort to transform technology into immersive lifestyle experiences. Guests attending the event can expect electrifying performances, interactive product showcases, and engaging activities designed to bring TCL’s innovations closer to consumers.
This year’s festival takes inspiration from vibrant tropical celebrations, transforming the venue into a lively summer-themed destination filled with festive colors, refreshing textures, and playful experiences. The event also incorporates Filipino cultural elements, creating an atmosphere that blends entertainment, innovation, and local creativity.
“Through TCL CoolFest, we transform innovation into an experience by bringing our latest technology closer to the people. Now in its third year, we’re taking everything to a much bigger stage at the Market! Market! Activity Center. With Abenson as our co-presenter, this is shaping up to be the ultimate summer event. We’re excited to make this year’s CoolFest even bigger and more memorable for everyone,” Mr. Peter Chen, TCL CEO shared.
The partnership between TCL and Abenson further strengthens the event’s goal of improving customer experiences through innovation and accessible home solutions. Both brands continue to focus on delivering products and services that enhance everyday living for Filipino households.
For Abenson, co-presenting TCL CoolFest Y3 marks another important milestone in its long-standing partnership with TCL. The collaboration reflects both brands’ shared commitment to customer satisfaction, innovation, and lifestyle-focused experiences.
“We have always valued our partnership with TCL, a brand that consistently delivers life-enhancing technological innovations. By combining TCL’s innovation with Abenson’s ‘Super Service,’ which includes Easy Financing, Fast Delivery, and Professional Installation, we continue to share one goal — providing Filipino customers with the best experience possible. Together, both brands go beyond product showcases to deliver a complete lifestyle experience. With Abenson as co-presenter, the experience is enhanced through curated product displays, on-ground assistance, and Super Service support that helps customers explore and upgrade their home solutions more seamlessly,” Apple Ma, Retail Marketing Head, Abenson.
A Cooltura Summer Treat
One of the biggest highlights of TCL CoolFest Y3 is the addition of The Juans to this year’s entertainment lineup. Known for crafting their own signature sound, the group has become popular for hit songs such as “Umaga” and “Hindi Tayo Pwede.” Their participation is expected to bring even more excitement and energy to the festival crowd.
Fans of Kathryn Bernardo will also have a special reason to attend the event. Asia’s Superstar and TCL’s main ambassador is set to return to TCL CoolFest Y3 for an afternoon filled with fun activities and games. Festival attendees will have the opportunity to see her up close as part of the brand’s interactive summer celebration.
By combining music performances, celebrity appearances, and immersive technology showcases, TCL CoolFest Y3 continues to position itself as more than just a music festival. The event aims to create a complete lifestyle and entertainment experience that connects consumers with the latest home innovations while celebrating music and Filipino summer culture.
TCL CoolFest Y3 Happens on May 17 at Market! Market!
TCL CoolFest Y3: Cooltura Summer Fest will take place on May 17, 2026, at the Market! Market! Activity Center. With a combination of live entertainment, celebrity appearances, and smart home innovation showcases, the event is expected to attract festivalgoers, music fans, and tech enthusiasts alike.
For more information and announcements, interested attendees may check Abenson’s Facebook and Instagram accounts as well as TCL’s official Facebook and Instagram accounts.
