TCL Electronics, the Triple Global Top 1 TV Brand and a leading force in consumer electronics, continues to strengthen its reputation in the Philippine market after earning four major recognitions at the 61st Anvil Awards Gabi ng Parangal. The prestigious event was held last January 28 at Solaire Resort in North Quezon City and gathered the country’s top communication professionals, brands, and institutions.
As the No.1 brand in global fresh air conditioner sales, TCL’s achievement marks a historic milestone. This is the company’s first time receiving Anvil trophies, officially positioning the brand among the most respected communicators in the Philippines. The recognition highlights TCL’s excellence in press relations, marketing strategy, corporate responsibility, and technology-driven initiatives.
Four Anvil Awards Reflect Innovation, Impact, and Strategy
The four Anvil Awards received by TCL underscore how the brand integrates innovation, social impact, and strategic communication to deliver measurable and meaningful results. The TCL TESDA Air Conditioning Training Program earned both Gold and Silver awards, receiving top marks in the Good Governance and Government Relations categories. The TCL x Olympic Basketball Project was recognized under Corporate Social Responsibility and received a Silver award. Completing the list of accolades, the TCL FreshIN 3.0 Campaign was honored with a Silver award in the Marketing and Brand Communication category.
Together, these awards demonstrate TCL’s ability to execute well-rounded programs that extend beyond product promotion. Each initiative reflects a clear purpose, strong stakeholder engagement, and alignment with national development goals, reinforcing TCL’s role as a socially responsible and forward looking brand.
“We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year’s top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities,” TCL Brand Manager Joseph Cerntichez shares.
The Anvil Awards and Their Significance
The 61st Anvil Awards recognizes organizations and campaigns that move beyond conventional approaches to public relations and communications. Regarded as one of the most respected award-giving bodies in the Philippine communications industry, the Anvil Awards are organized annually by the Public Relations Society of the Philippines.
The program honors outstanding public relations tools, programs, and campaigns that demonstrate strategic insight, creativity, and measurable impact. Winners are selected by a distinguished, multi sectoral jury composed of communication professionals, academics, business leaders, and industry representatives. This rigorous evaluation process ensures that every Anvil Award represents credibility, excellence, and industry leadership.
Gold and Silver Wins for TCL TESDA Training Program
Headlining TCL’s historic debut at the Anvil Awards is the Gold trophy in the Public Relations Program for Corporate Responsibility and Good Governance category. This award honors the TCL TESDA Training Center, a landmark initiative that integrates social impact with brand leadership.
The training center serves as a fully equipped facility where students can master advanced climate control technology through direct mentorship from TCL experts. More than a learning hub, the program introduces a structured enrollment to employment pathway that addresses the industry’s skills gap. Graduates are transformed into certified professionals and integrated into TCL’s service network, creating a sustainable and long-term solution for workforce development.
In addition to the Gold award, the TCL TESDA Air Conditioning Training Program also received a Silver Anvil in the Public Relations Program Government Relations category. This dual recognition further validates the program’s effectiveness in supporting good governance while strengthening collaboration between the private sector and government institutions.
Empowering Youth Through Sports and Community Engagement
TCL’s commitment to corporate social responsibility was further recognized with a Silver Anvil for the TCL Basketball Camp. This initiative reflects the brand’s Inspire Greatness mission by providing young athletes with opportunities to develop their skills and pursue their aspirations.
Held in the heart of Manila, the basketball camp engaged the youth through a dynamic platform that blended sports, education, and technology. The project gained strong media traction across Tech, Education, and Sports platforms, highlighting TCL’s ability to connect with diverse audiences. As global attention turns toward the World Olympics, the campaign stands as a testament to TCL’s dedication to nurturing the next generation of Filipino champions.
FreshIN 3.0 Campaign Sets a Benchmark in Marketing Communication
Another Silver Anvil was awarded to TCL for the FreshIN 3.0 Campaign under the Marketing and Brand Communication category. The campaign was recognized for its consumer-centric approach and seamless integration of experiential marketing and multi-channel communication.
Central to the campaign was the TCL Cool Truck, which brought superior cooling experiences directly to high traffic areas. This on-ground activation allowed consumers to experience the benefits of the FreshIN 3.0 air conditioner firsthand. By integrating a skills building partnership with TESDA, the campaign reinforced TCL’s holistic brand philosophy of delivering high quality appliances while empowering future professionals.
The result was a significant increase in positive brand sentiment and a stronger perception of TCL as an industry innovator with a deep understanding of both technology and people.
Strengthening Leadership and Looking Ahead
Marking a landmark achievement in its Philippine journey, TCL has solidified its standing as a leader in electronics and communications. These maiden Anvil honors reflect a brand that continues to merge technical excellence with strategic storytelling.
TCL’s growth is driven by a trailblazer mindset under the leadership of TCL Philippines CEO Peter Chen. The brand follows a strategic roadmap focused on technical leadership and brand elevation, with the goal of continuously upgrading brand value through collaboration and innovation.
Looking ahead, TCL is set to roll out several key initiatives in the coming weeks. With its mission unchanged, Inspire Greatness remains at the core of every program and campaign. By upholding the highest standards of quality and service, TCL continues to deliver world-class experiences to its loyal customers while shaping the future of the consumer electronics industry in the Philippines.
