A recent report released by independent research firm Sunpower Consulting Group revealed that TCL Fresh Air Air Conditioners ranked first in global sales in 2024. This lead highlights the growing popularity of TCL’s FreshIN series among consumers and reinforces TCL’s leadership in the global fresh air AC category.
Leading Global Sales in Fresh Air ACs with Strategic Innovation
TCL’s rise to the No.1 position in global fresh air AC sales reflects its forward-looking strategy and continued breakthroughs in technology. While many air conditioner brands stayed focused on traditional heating and cooling, TCL identified the rising demand for smart and health-focused solutions. The company moved early into the fresh air AC segment, setting the stage for its strong market advantage.
The company launched its Global Fresh Air Strategy in 2021, followed by the release of FreshIN 3.0 in 2023, and the official debut of the fifth-generation FreshIN C7 in 2024. These milestones established TCL as a driver of fresh air technology innovation and market standards.
FreshIN 3.0 stands out for its advanced features that enhance user experience. It delivers healthier breathing environments by continuously introducing outdoor fresh air, helping eliminate odors, dryness, and fatigue. It also integrates AI voice control, AI energy-saving technology, and a Quadruple Noise Reduction System that lowers noise by 17 percent. Its offline voice control supports sound source localization for directional airflow, while the AI algorithm adjusts operation to indoor and outdoor conditions, cutting energy use by more than 37 percent.
These innovations earned FreshIN 3.0 recognition at CES 2025, where it received the “Smart Fresh Air Technology Innovation Award” and drew strong attention from industry experts and consumers worldwide.
Global Expansion and Strong Export Performance
TCL’s international growth continues to accelerate with overseas business accounting for 65 percent of its total. The company’s global presence includes large-scale manufacturing and brand operations that strengthen its leadership in the fresh air AC market.
Between January and December 2024, TCL ranked No.1 in export volume in the Philippines, Panama, Algeria, and Ukraine. This ranking reflects not only sales success but also TCL’s growing influence in global air conditioning.
Consumer priorities are shifting as awareness of air quality increases. The global AC market is moving from simple cooling to comprehensive air quality solutions. TCL has kept pace with this change, offering the industry’s most extensive fresh air product portfolio across various capacities and price ranges. Its leadership rests on a combination of innovation and the successful execution of its globalization strategy, making it a preferred brand for users seeking healthier living environments.
Manufacturing, R&D Strength, and Global Customization
With more than two decades of industry experience, TCL Air Conditioners operates 11 production bases across Zhongshan, Wuhan, Jiujiang, Nansha, Indonesia, and Brazil. The company’s annual capacity exceeds 38 million units, with sales topping 20 million units across more than 160 countries and regions. TCL ranks in the top three in domestic sales and top two in exports, solidifying its manufacturing leadership.
TCL’s “global customization” strategy ensures products match local needs. For example, Middle Eastern units undergo 60°C cooling tests, Nordic models are designed for -30°C heating, Southeast Asian products feature anti-rust evaporators for humid environments, and European models use eco-friendly R290 refrigerant. This approach underscores TCL’s commitment to meeting international quality standards.
Its R&D team of over 1,000 professionals leads in nine major technologies. These include Smart Fresh Air Technology for Deep Sleep Optimization, AI Energy-Saving Technology, High-Efficiency Quiet Operation Fresh Air Technology, Energy-Saving Heat Pump Technology, High-Volume Fresh Air Low-Noise Technology, Compact High-Efficiency Inverter Control Technology, Smart Gentle Breeze Technology, Strong Cooling in High Ambient Temperature Technology, and All-Condition Operation Energy-Saving Smart Control Technology.
Driving the Future of Healthy Air
TCL has transitioned from a traditional HVAC manufacturer into a leading provider of smart and healthy air solutions. Moving forward, the company will continue to focus on its “Smart & Healthy” positioning while expanding its global footprint and launching new products with high user value.
In a time when healthy air is a worldwide priority, TCL’s recognition as the top-selling fresh air AC brand demonstrates both its responsibility and strength as an industry leader. Through its technology and global strategy, TCL empowers users to enjoy healthier breathing and smarter living.
