From January 7 to 10, CES 2025 (Consumer Electronics Show), often referred to as the “Oscars” of the technology community, took place in Las Vegas, U.S. This globally renowned event attracts industry leaders, innovators, and consumers eager to experience the latest advancements in technology. Among the standout exhibitors was TCL, which showcased its groundbreaking TCL FreshIN 3.0 fresh air conditioner at its impressive booth. The innovation behind this cutting-edge air conditioner earned it the prestigious Smart Fresh Air Technology Innovation Award at CES 2025, solidifying TCL’s position as a leader in smart and healthy living solutions.
TCL made a striking impact at CES 2025 with a massive exhibition space spanning 2,342 square meters—the largest among Chinese brands. The booth was designed to create an immersive high-tech experience, incorporating elements of futuristic AI aesthetics, digital art, and advanced installations. This setup allowed visitors to witness firsthand TCL’s commitment to innovation and technological excellence. Among its array of products, the TCL FreshIN 3.0 fresh air conditioner captured significant attention, setting a new benchmark for healthy air quality and AI-driven energy efficiency.

The TCL FreshIN 3.0 fresh air conditioner integrates state-of-the-art technology designed to enhance indoor air quality. Its fresh air system introduces purified outdoor air, removing odors, optimizing humidity levels, and increasing oxygen content, ensuring a healthier living environment. Equipped with quadruple noise reduction technology, it achieves an ultra-quiet operation at just 16 dB(A), providing users with a peaceful and uninterrupted sleep experience. Additionally, the unit boasts an advanced quadruple HEPA filtration system with a purification efficiency of up to 99.99%. To further enhance usability, the air conditioner features an upgraded TVOC gas monitoring sensor, enabling real-time air quality visualization.
Artificial intelligence continues to revolutionize industries worldwide, and TCL has been at the forefront of integrating AI into its air conditioning solutions. The TCL FreshIN 3.0 fresh air conditioner exemplifies this innovation by achieving significant energy savings through both hardware advancements and intelligent software algorithms. The system incorporates an ultra-large cross-flow fan and an ultra-large axial flow fan for the outdoor unit, optimizing airflow efficiency. Meanwhile, its T-AI Energy-saving technology intelligently predicts temperature variations and performs real-time optimizations to prevent excessive cooling and dehumidification. This results in an impressive energy-saving rate of up to 37%, making it an environmentally conscious choice for consumers.
CES 2025 featured the annual CES Innovation Awards, presented by the Consumer Technology Association to recognize outstanding achievements in electronic consumer technology. The TCL FreshIN 3.0 fresh air conditioner emerged as a distinguished winner, earning the Smart Fresh Air Technology Innovation Award. This recognition highlights TCL’s dedication to developing intelligent and sustainable solutions that address key challenges in the air conditioning industry.
The air conditioning industry currently faces three primary challenges: maintaining indoor air quality, reducing high energy consumption, and minimizing environmental impact caused by refrigerants. TCL Air Conditioner has proactively tackled these issues through extensive research and development, boasting a team of over 1,000 experts dedicated to pioneering new technologies. The company has introduced nine globally leading technologies, including Intelligent Deep Sleep Smart Fresh Air Technology, AI Energy-Saving Technology, High-Efficiency Quiet Fresh Air Technology, Energy-Saving Heat Pump Technology, High-Volume Fresh Air and Low-Noise Technology, Inverter Energy-Saving Technology, Smart Gentle Breeze Technology, High-Temperature Turbo Cooling Technology, and Electricity Consumption Monitoring Technology.
By leveraging these innovations, TCL Air Conditioner has redefined the air conditioning industry, addressing critical challenges such as indoor air health with its fresh air function, high energy consumption with T-AI Energy-saving technology, and expanded application scenarios through AI integration. This holistic approach positions TCL as a trailblazer in the next generation of air conditioning solutions.
The rapid advancement of AI-driven technology has accelerated the evolution of fresh air conditioners, and TCL has played a key role in this transformation. The TCL FreshIN 3.0 fresh air conditioner incorporates multiple globally leading features, including AI energy-saving, inverter energy efficiency, smart gentle breeze, high-temperature turbo cooling, and electricity consumption monitoring. Designed with global consumers in mind, this innovation has redefined expectations for air conditioning, offering a seamless blend of intelligence, energy efficiency, and superior air quality. As a result, the TCL FreshIN 3.0 fresh air conditioner has become a top choice for those seeking a healthier and smarter lifestyle.

Since the invention of the first air conditioner in 1902, the industry has undergone more than 120 years of development and widespread adoption. Industry experts recognize TCL’s contributions to the evolution of air conditioning technology, particularly through its focus on fresh air and AI advancements. Winning the CES Smart Fresh Air Technology Innovation Award further cements TCL’s leadership in meeting the increasing demand for intelligent and health-conscious air conditioning solutions. Through continuous innovation, TCL Air Conditioner is shaping the future of the industry, offering consumers a smarter, healthier, and more energy-efficient way to enjoy indoor comfort.