TECNO officially launches the CAMON 50 Series in the Philippines, introducing its most advanced AI-powered imaging smartphone lineup to consumers nationwide. Following the strong success of its pre-order campaign, which recorded significant foot traffic across authorized stores and online platforms, the series is now officially available in all TECNO physical stores and e-commerce partner channels across the country.
The launch strengthens TECNO’s position in the competitive smartphone market by offering enhanced imaging technology, durability, and AI-powered features tailored for Filipino creators and everyday users.
Flagship Imaging, Built for Filipino Creators
The CAMON 50 Ultra 5G is designed for users who require professional-level photography performance, even in challenging environments. It features a quad-camera system built for versatility and high-quality output.
The camera setup includes a 50MP main camera with a 1/1.56-inch Sony LYTIA 700C Ultra sensor and Super-zoom Flashsnap technology, a 50MP f/2.4 telephoto lens capable of 100x super zoom, an 8MP f/2.2 ultra-wide camera with 5cm macro capability, and a 50MP autofocus front camera.
With a zoom range reaching up to 100x and support for 4K HDR video recording, the device positions itself as a strong imaging competitor in its price segment. It also achieved a DxOMark camera score of 146 points, making it one of the highest-rated devices in its category.
Built for the Real World: IP69K and Military-Grade Durability
For the first time in the CAMON series, the lineup introduces triple protection ratings of IP68, IP69, and IP69K. These certifications provide resistance against dust, water immersion, and high-pressure, high-temperature water jets.
The device is also certified with MIL-STD-810 military-grade durability, ensuring protection against drops and harsh environmental conditions. This makes the CAMON 50 Series one of the most durable smartphones in its segment, designed for both urban and outdoor use cases.
Powerful Display and Performance
The CAMON 50 Ultra 5G features a 6.78-inch curved AMOLED display with Gorilla Glass protection. It supports a 120Hz refresh rate, 240Hz touch sampling rate, 2160Hz PWM dimming, and a 1.5K resolution for a smoother and clearer visual experience.
Performance is powered by the 4nm MediaTek Dimensity 7400 Ultimate chipset, delivering efficient processing for imaging, gaming, and multitasking.
The standard CAMON 50 extends the lineup’s accessibility while maintaining core imaging and performance capabilities. It also features TECNO’s fluency optimization, including 60-month TÜV-certified performance stability, a 1.5K 144Hz ultra-bright AMOLED display, and a large 6,500mAh battery with 70W Ultra Charge support for extended usage, content creation, and editing sessions.
Pricing and Availability in the Philippines
The official pricing for the CAMON 50 Series in the Philippines is as follows:
- CAMON 50 Ultra 5G 8GB + 256GB – PHP 19,999
- CAMON 50 Ultra 5G 12GB + 256GB – PHP 21,999
- CAMON 50 Ultra 5G 12GB + 512GB – PHP 25,999
- CAMON 50 8GB + 256GB – PHP 13,999
The series is now available through authorized TECNO stores and partner online platforms nationwide.
Launch Gifts and Exclusive Inclusions
TECNO is offering multiple launch inclusions for early buyers of the CAMON 50 Series. These include a CAMON 50 Series Exclusive Gift Box, Air Conduction Headphone, Charging Lanyard Cable, and CAMON Creator Gift Set.
Additional benefits include 60 Days Free Replacement, 3 Years of 50GB Free Cloud Storage, 2 Years Warranty, 1 Year MovieBox Premium Membership, and a Creator DITO SIM Bundle.
The partnership with DITO also includes a starter pack with 30 days of connectivity and 1GB daily data allocation for TikTok and Facebook. This initiative aims to support content creators by improving access to mobile connectivity and digital tools.
TECNO also expands its ecosystem through bundled offers with its wearable lineup. During the launch period, customers can save PHP 1,000 on Watch NEO (SRP PHP 3,499) and PHP 1,000 on FreeHear 2 (SRP PHP 2,999).
Flexible Payment Options for Filipino Consumers
To make the CAMON 50 Series more accessible, TECNO has partnered with BillEase, Home Credit, and Skyro to provide flexible installment payment options.
Customers can avail of 0% interest installment plans on selected terms of up to 12 months. This allows more Filipino consumers to upgrade to the flagship imaging smartphone without upfront financial pressure.
TECNO’s Vision for the CAMON 50 Series
“CAMON 50 Series is designed for Filipino users who want more than just a smartphone. It is built for people who want stronger imaging, smarter AI support, and a device that feels like a meaningful upgrade in everyday life,” said Jason Wong, Country Manager of TECNO Philippines. “With this launch, we want to give consumers a phone that not only looks and feels premium, but also helps them create, express, and do more.”
The series is further strengthened by TECNO’s ongoing partnership with Sarah Geronimo, whose influence and mainstream appeal support the brand’s positioning in the Philippine market. Fans can see her at the upcoming Earth Day Run Manila leg on April 19 at 7:00 AM at the SM Mall of Asia Concert Grounds, where she will participate in CAMON 50 Series product experience activities.
