TECNO Welcomes Lay Zhang as New Global Brand Ambassador

TECNO Names Lay Zhang as Global Brand Ambassador, Together Championing the 'Stop At Nothing' Spirit of Progress

By Iconic MNL
6 Min Read

Innovative technology brand TECNO is thrilled to announce the appointment of Lay Zhang as its newest Global Brand Ambassador, marking an exciting new chapter in the brand’s unstoppable journey.

With a stellar reputation as an actor, singer-songwriter, dancer, and fashion trendsetter, Lay’s global influence, particularly in Asia, is undeniable. His unwavering commitment to pushing boundaries aligns seamlessly with TECNO’s ethos of relentless innovation encapsulated in the brand’s mantra, “Stop at Nothing.” This synergy makes Lay the perfect fit to represent the brand. The two unstoppable parties will unite to elevate TECNO’s brand presence, injecting fresh vitality into its branding initiatives and propelling its upward trajectory in the global market to new heights.

Shared Passion for Pushing Boundaries

“At TECNO, we are dedicated to igniting the spirit of relentless self-improvement among our consumers. Lay Zhang, a global star celebrated for his pursuit of excellence across diverse domains, exemplifies the ‘Stop at Nothing’ ethos we champion,” remarked Laury Bai, Chief Marketing Officer of TECNO. “Together with Lay, we aim to deepen the resonance of TECNO’s brand essence among the youth, fostering a culture of empowerment and driving our consumers towards building a brighter tomorrow.”

Lay Zhang expressed his excitement about the collaboration, saying, “I am honored to be the ambassador for TECNO, a brand that mirrors my journey of innovation and self-advancement. I can’t wait to share what we’ve been working on together and bring our collaboration to life.”

Lay Zhang: The Epitome of “Stop at Nothing”

TECNO’s “Stop at Nothing” ethos epitomizes the relentless pursuit of excellence in the brand’s DNA. It represents the belief of all TECNO users in emerging markets who never stop pushing limits in pursuit of progress. Lay Zhang is a vibrant embodiment of this spirit, and his path perfectly mirrors how success is achieved. Making his debut in 2012 with the K-pop group EXO, Lay quickly gained global acclaim. Despite achieving significant success in music, he didn’t stop pushing boundaries in his career. Instead, he embarked on a solo career in 2016, earning recognition and music, dance, and TV accolades. This success has been carried into his acting career. In 2023, his starring role in “No More Bets” captivated audiences in Asia and North America, earning substantial box office success and further solidifying Lay’s status as an undeniable and unstoppable talent.

As Lay gears up for his highly anticipated world tour, GRANDLINE 4: STEP, spanning Asia and select North American destinations, he epitomizes the essence of ceaseless progression. STEP serves as a testament to Lay’s unwavering determination to advance continuously. “Every step, no matter how big or small, contributes to the journey toward progress and success,” Lay shared.

Lay will help showcase TECNO’s futuristic and innovative technologies as part of the collaboration, aligning perfectly with his own ethos of continual self-expression and creativity. As Lay’s world tour GRANDLINE 4: STEP comes to Asia, including Jakarta in June and Kuala Lumpur in July, consumers can expect exciting activities through TECNO to engage and interact with Lay creatively.

Lay will also participate in various TECNO brand activation activities and CSR programs alongside other global pop music pioneers to showcase creativity, style, and elegance within the TECNO brand through music and cultural engagements. Together, fueled by their shared commitment to “Stop at Nothing,” TECNO and Lay Zhang are dedicated to inspiring and empowering progressive consumers globally to create a better life beyond imagination.

TECNO CAMON 30 Series: Unveiling in the Philippines with Lay Zhang

In the Philippines, TECNO will unveil Lay Zhang as their ambassador for the latest CAMON 30 Series, a four-model series that brings a new level of imaging prowess with exciting industry-first imaging capabilities. Comprising the flagship CAMON 30 Premier 5G, CAMON 30 Pro 5G, CAMON 30 5G, and CAMON 30, priced from PhP 9,999 to PhP 23,999, the new series empowers users to master professional-level videography and pro-player esports experiences. Besides the new CAMON 30 with a 50MP Auto-Focus Front Camera and 50MP main camera, which started sales on June 10 in TECNO Mobile PH in TikTok Shop, TECNO Mobile PH Official Store in Lazada, TECNO Mobile PH Official Store in Shopee. and TECNO Partner Retail Stores nationwide, the CAMON 30 Pro 5G 12+256 version equipped with a Triple 50 MP camera system with SONY IMX 890 OIS Main camera and MediaTek Dimensity 8200 Ultimate 5G Chipset will also be available soon at the end of June on all platforms. Stay tuned!

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