TRUST, the commercial brand of DKT Health, Inc., marked over three decades of empowering Filipinos with a brand repositioning event at Monarch Manila on September 25, 2025. The event introduced a refreshed brand identity and unveiled TRUST’s latest mass media campaign, which reflects the brand’s evolution into a progressive, inclusive, and socially driven enterprise.
The program opened with remarks from Denise R. van Dijk, President and CEO of DKT Health, Inc., who looked back on TRUST’s journey while outlining its renewed vision. “For over thirty years, TRUST has been at the forefront of helping Filipinos take charge of their sexual health. Today, we renew that promise with a vision that goes further. Our new identity shows not just a change in look, but a deeper commitment to normalize conversations and ensure that every choice is respected,” van Dijk said.
“Ang Normal Mo, Normal ‘Yan!” Campaign
At the center of the event was the launch of TRUST’s new campaign, “Ang Normal Mo, Normal ‘Yan!.” The campaign challenges long-standing taboos while empowering individuals to embrace their choices. It highlights the freedom to pursue a fulfilling sex life, decide on parenthood on personal terms, or explore non-traditional relationships. By presenting these diverse experiences, TRUST aims to dismantle cycles of silence and shame that often surround sexual and reproductive health.
To reach Filipinos nationwide, TRUST has expanded its presence through billboards, print and train advertisements, as well as radio and television commercials. These campaign materials are also available on the brand’s official YouTube and social media channels, ensuring widespread accessibility and engagement.
A Refreshed Identity and Inclusive Celebration
The event also featured the unveiling of TRUST’s refreshed logo, the social enterprise seal, and its brand manifesto. The manifesto outlines TRUST’s vision for the future, affirming both the brand and every Filipino’s right to more—more freedom, more knowledge, more security, and more care in making sexual health decisions.
Inclusivity and creativity took the spotlight with a performance from Maxie Andreison, brand ambassador and winner of Drag Race Philippines Season 3. Andreison performed her song “Halika Na Lika Na,” which also serves as the soundtrack for TRUST’s newest TV commercial. The performance concluded with a celebratory toast and photo session with executives and guests, further emphasizing the campaign’s inclusive spirit.
TRUST as a Social Enterprise
The program continued with a fireside chat and Q&A session that featured insights from van Dijk, Andreison, and Gil Cadiz, Director of Marketing at DKT Health, Inc. Cadiz spoke about TRUST’s role as a social enterprise, highlighting its dual purpose of delivering both products and advocacy. “Our goal is to bring light to these sexual and reproductive discussions and make them part of everyday life. With TRUST as a social enterprise, we go beyond being a commercial brand and carry out our advocacy by extending resources and services to fellow Filipinos who need them most,” Cadiz shared.
Cadiz explained that every purchase of TRUST products contributes to providing free reproductive health products and services for underserved communities. This model strengthens TRUST’s advocacy by combining commercial operations with concrete support for those with limited access to healthcare.
Community Engagement and Shared Expression
Guests at the event were also invited to take part in an interactive activity at the photowall, where they wrote down what sexual and reproductive health choices they believed should be normalized in society. This activity was initiated by van Dijk and Andreison, creating a space for open expression and reinforcing the campaign’s message of inclusion and acceptance.
The initiative allowed attendees to contribute their perspectives, building a collective voice in support of normalizing sexual health discussions. It also showcased the alignment between TRUST’s advocacy and the personal experiences of individuals.
A Call to Normalize Conversations
As the program came to a close, TRUST reaffirmed its mission of providing access, education, and protection for all Filipinos. The brand issued a collective call to normalize conversations on sexual and reproductive health, encouraging people to engage in discussions without fear or stigma.
Filipinos are invited to take part in this movement by learning more about TRUST’s mission, exploring product guides, and finding clinics through TRUST.ph. Updates on campaigns, health tips, and ongoing initiatives are also available on the brand’s official Facebook page, ensuring continuous engagement with the community.
With its new identity and campaign, TRUST reaffirms its role not only as a commercial brand but also as a social enterprise committed to fostering empowerment, inclusivity, and informed choices for Filipinos.
