vivo marked its 30th anniversary last August 21, 2025 with the vivo Vision Launch Event & Imaging Grand Ceremony in Dongguan. At the event, the company unveiled its first mixed reality (MR) headset, vivo Vision Discovery Edition. This launch marks a significant milestone in vivo’s exploration of spatial computing and immersive technology.
Leveraging its expertise in imaging, sensors, and display technologies, vivo has addressed critical engineering challenges in MR devices, particularly in perception, interaction, and computational performance. vivo Vision Discovery Edition is the first MR product developed by a smartphone manufacturer in China, positioning vivo as the first Chinese company to operate within both the smartphone and MR product sectors.
At the event, vivo also announced a comprehensive upgrade to its imaging technology strategy and imaging culture ecosystem and revealed the winners of the 2025 vivo VISION+ Mobile PhotoAwards.
“Today, we are here in Chang ‘an, where vivo’s dream began. We are not here to revisit past milestones, but to witness how vivo has forged its own path over thirty years of hard work and perseverance. It’s a path of passion fueled by technology and rooted in humanity. It’s about working together for mutual benefit. Above all, it’s about putting users first and perfecting our products! Our aim is to let ‘technology illuminate beauty’, and our goal is to reach every user. As for how long we will walk this road? We’re committed to a century-long journey toward a business that endures!” said Hu Baishan, Executive Vice President & COO at vivo, President of vivo Central Research Institute.
A New Lightweight, Immersive Mixed Reality Experience
Four years in the making, vivo Vision Discovery Edition combines vivo’s technological innovations with its user-centric values, advancing the company’s long-term home robotics strategy and bringing mixed reality from the lab into everyday life. Designed for daily use, this device features a lightweight, ergonomically optimized build. Weighing 398g with a height of 83 mm and a thickness of 40 mm, it is 26% smaller than the industry average, improving overall comfort. Informed by human factors research, the design offers four sizes of light seal and eight foam padding options to ensure an optimal fit and long-lasting comfort, even during extended wear or active movement.
vivo Vision Discovery Edition runs on OriginOS Vision, which enables natural and intuitive interactions. Information appears in the surrounding space, allowing users to shift from traditional screen taps to “move-and-pinch” gestures. With 1.5° high-precision eye-tracking, 26 degrees of freedom in fingertip gesture recognition, and a vertical tracking range of 175°, users experience intuitive and responsive controls. Its Dual Micro-OLED screens deliver 8K binocular resolution, 94% DCI-P3 color coverage, and DeltaE<2 color accuracy, producing visuals comparable to professional cinema monitors. Binocular brightness and color consistency calibration reduces discomfort caused by visual differences.
The device is equipped with the Qualcomm Snapdragon XR2+ Gen 2 platform. Compared to the previous generation, the GPU frequency has increased by 15% and the CPU frequency has been boosted by up to 20%, enabling powerful performance for spatial computing and high-speed rendering.
This headset acts as an entryway for users into immersive entertainment, gaming, and productivity. Its video features enable panoramic viewing from any angle, allowing live sports and e-sports broadcasts to be seen from different perspectives or in split-screen mode. For media, it can generate a 120-foot theater screen for cinematic experiences anytime.
vivo Elevates Imaging Strategy to Build an Integrated Scenario-Based Ecosystem
Marking its 30th anniversary, vivo announced an upgrade to its imaging strategy, focusing on scene integration and building a complete imaging ecosystem. This upgrade strengthens vivo’s capabilities in night photography, portraits, telephoto, and video, while meeting user demands for diverse, scenario-based imaging experiences.
With this strategy, vivo aims to make professional imaging accessible to a wider audience by covering imaging security, health applications, and cross-device use. As the first Chinese smartphone brand to join the Coalition for Content Provenance and Authenticity (C2PA), vivo ensures upcoming features will safeguard content across three dimensions: traceability, tamper-resistance, and recognizability. In health imaging, vivo plans to combine the Telephoto Macro capability of the X200 series with medical-grade optics to develop a portable slit lamp that makes ophthalmic diagnostics more accessible.
For immersive creation and viewing, vivo commits to seamless cross-device experiences—from 3D imaging on the X100 Ultra to 60 fps spatial video on the X200 Ultra and the new Vision Discovery Edition. vivo and ZEISS also entered a new era of partnership. Over the past five years, the companies have integrated vivo’s user-focused product philosophy with ZEISS’s optical technology, setting standards in mobile imaging.
“The collaboration between vivo and ZEISS is both deep and broad, transcending hardware or software solutions. Both partners are actively engaged in continuous learning and proceeding with the joint aim to responds to the needs and voices of consumers and the global imaging community, continuously innovating in the area of smartphone optics for state-of-the-art photography and videography. We look forward to deepening and broadening our collaboration to enable intuitive and creative use of mobile imaging technologies by millions of consumers worldwide.” said André Kutz, Head of ZEISS Photonics & Optics.
As part of its strategy, vivo will advance imaging with an integrated approach to chips, sensors, and algorithms. The VS1 pre-processing chip and V3+ imaging chip improve efficiency in complex scenarios, producing natural portrait details. Sensor technology now integrates system-level breakthroughs powered by large-model algorithms like AI Photo Enhance, which sharpens images at high zoom. vivo also uses restoration and reconstruction algorithms for practical 30x telephoto performance, while quality-enhancement models improve scene perception and texture rendering.
vivo Expands Imaging Culture Ecosystem and Announces 2025 vivo VISION+ Mobile PhotoAwards Winners
vivo continues to expand its imaging culture ecosystem by combining advanced technology with an open creative platform. The company is reaching younger audiences through initiatives such as the “Capture the Future” short film competition with UNESCO and the first National Mobile Photography Exhibition with the China Photographers Association.
“vivo’s decade-long exploration in imaging shows how technology can make professional-grade photography accessible to all. This first National Mobile Photography marks a significant step in bringing technology and art into everyday life,” said Li Ge, Vice Chairman of the China Federation of Literary and Art Circles and Chairman of the China Photographers Association.
At the event, vivo also revealed the winners of the 2025 vivo VISION+ Mobile PhotoAwards, which drew more than 500,000 submissions worldwide. All entries were captured on vivo smartphones, showcasing authentic moments and fresh perspectives on modern life.
30 Years of Innovation
With three decades of innovation, vivo reaffirms its commitment to user-centric technology, imaging excellence, and collaboration to shape the future of imaging and immersive experiences.
