vivo Philippines marked a milestone in smartphone innovation with the launch of the vivo V60 at Shangri-La The Fort. The event highlighted the device’s fusion of pro-level portrait photography and modern design, positioning it as a flagship for style and technology.
Stunning Colorways and Fashion Showcase
The vivo V60 was first introduced through a runway performance featuring its three colorways: Berry Purple, Summer Blue, and Mist Gray. The showcase was led by Max Collins, Nicole Cordoves, and a group of models. Hosts KC Montero and Nicole guided the event, creating an atmosphere that blended fashion, technology, and entertainment.
A Decade of Innovation: vivo’s 10th Anniversary
The launch also celebrated vivo’s 10th anniversary. Lulu Liu, Director of Brand Marketing at vivo Philippines, opened the evening with a speech that emphasized gratitude and ambition.
“Tonight is more than an anniversary. It’s about looking back with gratitude, standing here with pride, and looking forward with confidence. The vivo V60 is our gift to you — a statement of how far we’ve come, and where we are going,” said Liu.
Franziska Hoffmann from ZEISS Photonics & Optics highlighted the continued partnership between vivo and ZEISS. She emphasized how their collaboration brought professional-grade portrait and telephoto technology to users, grounded in a shared philosophy of putting people first.
Keshav Chugh from vivo Global explained the design inspiration behind the V60, its AI-powered imaging tools, and performance upgrades. He showcased how the device can transform snapshots into professional portraits.
Star-Studded Performances and Games
Entertainment was central to the celebration. Marian Rivera, vivo’s brand ambassador, delivered a dance performance that captivated the audience. She later shared her journey with the brand, tying it to the Kwentong Syete campaign. Winners of the campaign were awarded, with two receiving vivo TWS 3e and one winning a vivo V60.
Rivera took an active role throughout the evening, hosting games, awarding prizes, and engaging with fans. Max Collins returned after the runway showcase with a spirited performance and participation in activities, underlining the V60’s lifestyle appeal.
Vinci of HORI7ON led his group in interactive games while also highlighting the telephoto power of the V60. HORI7ON performed on stage, linking pop culture with technology and building stronger connections with Filipino fans.
Each celebrity served as more than a performer, becoming storytellers who showed how the vivo V60 can turn experiences into lasting memories.
Marian Rivera’s Iconic Entrance
One of the highlights of the evening was Marian Rivera’s grand entrance. With the lights dimmed and anticipation rising, she entered the ballroom in an elegant display. Rivera embodied the spirit of the vivo V60 with grace and strength.
Upon reaching the stage, she raised the vivo V60 high to mark its official launch in the Philippines. The moment was met with applause as fans captured the occasion using their vivo smartphones. Her entrance represented the connection between vivo and its loyal Filipino supporters over the past decade.
Official Pricing and Pre-Order Details
Hazel Bascon, Vice President of Sales at vivo Philippines, concluded the event with the official pricing of the new flagship:
- vivo V60 12GB+256GB – Php 28,999
- vivo V60 12GB+512GB – Php 30,999
Pre-orders run until September 12, 2025, through all vivo concept stores, kiosks, and authorized dealers nationwide. Customers can enjoy up to Php 2,000 discounts, 0% installment plans, a vivo VIP Card with premium after-sales services, and complimentary vivo Buds.
The vivo V60 launch event showcased not only the brand’s innovation but also its connection with Filipino fans, blending technology, entertainment, and a decade-long journey of growth.
