Filipinos take their daily coffee seriously, and 7-Eleven remains a go-to destination for quality brews at affordable prices. Through its popular coffee selections—City Cafe, City Prima, and !+? Cafe Reserve—the convenience store chain has made freshly brewed coffee accessible nationwide. Now, 7-Eleven is giving customers even more reasons to enjoy their coffee runs with the launch of the Good Coffee, Good Habits campaign. This initiative encourages patrons to bring their own reusable cups, blending their coffee routines with sustainable practices.
The Good Coffee, Good Habits campaign underscores 7-Eleven’s commitment to environmental responsibility by promoting small yet impactful actions. With this initiative, customers can minimize single-use waste while enjoying their daily caffeine fix. To make sustainability more rewarding, 7-Eleven offers a discount of up to ₱5 for those who bring their own tumblers, turning every cup into an opportunity for savings and eco-friendly habits.
Participating in the program is simple. Customers only need to bring a reusable tumbler, fill it with their preferred coffee, and pay at the cashier, where the discount is automatically applied. 7-Eleven ensures accessibility by allowing tumblers of any size, provided they can be tilted to fit the machine’s opening. For those who do not own a reusable tumbler, select 7-Eleven stores offer them for purchase, making it even easier to adopt the habit. The discount applies to all hot and cold drinks from City Cafe, City Prima, and !+? Cafe Reserve, ensuring every customer can take part in the initiative.
Beyond savings, this campaign empowers coffee lovers to make a difference with each cup. By reducing reliance on disposable cups, customers actively contribute to waste reduction while continuing to enjoy their favorite brews. This effort aligns with the growing movement towards more responsible consumption, proving that small choices can lead to significant environmental benefits.
7-Eleven’s focus on sustainability goes beyond this campaign. The brand consistently explores ways to implement greener practices across its operations, reflecting its long-term dedication to reducing its environmental footprint. By introducing programs like Good Coffee, Good Habits, 7-Eleven reinforces its role not just as a convenient coffee stop but also as a brand that values both its customers and the planet.
With thousands of stores across the country, 7-Eleven makes it easy for Filipinos to embrace a more sustainable coffee habit. Whether on the way to work, taking a midday break, or simply craving a quality brew, customers can make a positive impact without changing their routines. This initiative serves as a reminder that sustainability can be simple, accessible, and rewarding.
In addition to reducing waste, bringing a reusable tumbler also enhances the overall coffee-drinking experience. Unlike disposable cups, reusable tumblers help maintain the temperature of beverages for longer, keeping coffee hot or iced for extended periods. This makes it an even more practical and enjoyable option for customers who savor their drinks throughout the day.
The Good Coffee, Good Habits campaign also supports a broader shift in consumer behavior. Many businesses and individuals are becoming increasingly conscious of their environmental impact, and 7-Eleven’s initiative aligns with this movement. By making sustainable choices more accessible and rewarding, the brand encourages long-term habits that benefit both individuals and the planet.
Bringing a reusable tumbler to any 7-Eleven store nationwide allows coffee enthusiasts to enjoy up to ₱5 in savings while making an environmentally conscious choice. With each refill, customers take a small but meaningful step toward reducing waste and promoting sustainable habits. The Good Coffee, Good Habits campaign proves that every sip can contribute to a greener future—one cup at a time.
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