7-Eleven continues to reinforce its position as the go-to neighborhood convenience store by expanding its footprint across the country. With over 4,000 branches already serving millions of Filipinos daily, the brand is taking another big step forward. Recently, 7-Eleven opened three brand-new dine-in stores located in two key cities—La Union and Bacolod. This move is part of its broader mission to elevate customer experience and serve even more kapitbahays with both convenience and comfort.
One of the new branches has opened in the popular surf town of San Juan, La Union. Located inside Sebay Surf Central on the National Highway in Barangay San Juan, the store now serves not only locals but also travelers looking to unwind by the beach. This new branch is more than just a typical convenience store—it’s a destination. Outfitted with surfboard décor, rattan chairs, and wooden tables, the aesthetic perfectly captures the laid-back seaside charm of the province. The interior design adds an Instagram-worthy touch, making it a popular stop for beachgoers and café lovers alike.
At this La Union branch, customers can enjoy the offerings of !+? Cafe Reserve, 7-Eleven’s premium coffee line. Brewed from 100% Ethiopian beans, the café serves classic coffee choices including Americano, French Vanilla, Spanish Latte, and Mochaccino. For those looking for something a bit different, they can opt for coolers like Iced Matcha, Iced Coconut Latte, and Iced Orange Coffee—perfect companions for a sunny day by the sea. In addition to coffee, the crew-served store offers a variety of baked goods such as Butter Croissant, Chocolate Drizzled Croissant, and Sausage Rolls. The setup feels more like a mini café than a convenience store, inviting guests to sit back and enjoy their time. Traditional 7-Eleven favorites like Slurpee, Big Bite, 7-Fresh Siopao, and many others are also available, making it a one-stop shop for all cravings.
Meanwhile, over in Bacolod, residents now have two new reasons to celebrate. Two 7-Eleven branches have recently opened in the area, each offering a dine-in setup to further improve customer experience. The first is located in One Regis Condominium, Megaworld Upper-East. Here, customers can find another !+? Cafe Reserve, giving Bacolodnons the same access to premium yet affordable coffee that is effective, delicious, and satisfying.
The second new branch in Bacolod introduces a different concept—Crunch Time. Located at Lopez Jaena corner Rizal Street, this branch is a haven for fried chicken lovers. The Crunch Time store offers a variety of mouthwatering options, including signature fried chicken, chicken fillet, nuggets, chicken siomai, fries, and fried bread. With its quick-service format and hearty menu, this location is expected to be a hit among busy workers, students, and anyone craving comfort food on the go.
Both Bacolod branches, along with the one in La Union, held their opening ceremonies on July 11, perfectly timed to coincide with 7-Eleven’s birthday. They were also part of the brand’s successful five-day birthday blowout, which drew in loyal customers and new visitors alike. These openings marked a festive beginning to the brand’s continued push for expansion across Luzon, Visayas, and Mindanao.
Through these three new stores, 7-Eleven gets even closer to its vision of making convenience accessible in every corner of the country. The recent launches in La Union and Bacolod are just the latest examples of how the brand is transforming the convenience store landscape, one neighborhood at a time. With dine-in concepts, premium coffee offerings, and dedicated culinary themes like Crunch Time, the brand is broadening its appeal to suit a wider range of lifestyles.
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