Healthy living begins at home and extends to the larger community. Beko, a leading European appliance brand, is committed to making a positive impact beyond the household. Through various initiatives, Beko aims to create a healthier and better environment for both the community and future generations.
One such initiative took place on November 10, when Beko participated in the Home Buddies Fiesta outreach program. This event focused on uplifting the Gawad Kalinga village in Laguerta, Muntinlupa. Home Buddies, which launched in 2020, has grown into the Philippines’ largest Facebook community for home enthusiasts, with over 3 million members. Each year, Home Buddies celebrates its anniversary by giving back to the community, and this year marked its fourth anniversary.
This year, Home Buddies partnered with Beko and 50 volunteers from its online community to support around 128 families, including 200 to 300 children, in the Gawad Kalinga village. The event was divided into several teams, each focusing on a specific area of assistance. #TeamPinta worked on repainting parts of the community, while #TeamBusog organized a feeding program for the families. #TeamSaya led the GK Paraisong Pambata program, offering fun and educational activities for the children, and #TeamAlaga coordinated the overall event. The collaboration aimed to bring joy and support to the village, with a clear focus on community building and providing meaningful help to those in need.
Beko’s involvement in the event included sponsoring activities that brought joy to the children of the village. Representatives from Beko participated in heartwarming programs for kids, set up a booth offering more activities, and even sponsored an event segment where children played games and won prizes. These activities created a festive atmosphere, reflecting the values of the Filipino Fiesta.
Dyeun Zapanta, Marketing Head for Beko Philippines, expressed the company’s dedication to making a positive change in Filipino homes. “Our collaboration with Home Buddies reflects Beko’s mission and commitment to creating positive change in Filipino homes. Through our products that promote a healthy lifestyle and partnerships with organizations that share our vision, we are dedicated to bringing convenience and joy to every home we reach,” said Zapanta. He also mentioned that the outreach at Gawad Kalinga was a clear demonstration of Beko’s commitment to spreading love, especially as the holiday season approaches.
Frances Cabatuando also shared her gratitude for the success of the event, emphasizing the lasting impact it would have on the children and their families. “We are grateful to everyone who came and shared their time, energy, and resources to make this outreach happen. Although it was just a one-day event, I know the kids and their families will remember it forever. Thank you, Beko Philippines, for trusting Home Buddies, and we look forward to our 5th anniversary next year,” she said.
In the spirit of the holiday season, Beko is also giving back through its Beko Sends Love promo. This promotion offers discounts of up to 29% on European-quality appliances and freebies of up to PHP 48,000 on selected items. Additionally, every purchase made until December 31, 2024, will contribute to the “Light A Parol, Light A Home” initiative by St. John Bosco Parish in Makati. This initiative aims to spread Christmas cheer through gift-giving, further reinforcing Beko’s commitment to the community.
For more information on the Beko Sends Love promo, you can visit the offers online or at any authorized dealer. Visit beko.ph or follow @bekoph on Facebook and Instagram for the latest updates.
Beko appliances are available at a wide range of authorized dealers across the Philippines. Some of the key dealers include 1st Megasaver, AC Marketing, AllHome, Anson’s, and Asian Home. Other notable stores include BHF Appliance Center, Echo Appliance, Fair N Square, Fiesta Appliance, and Fonts Marketing. Additionally, Beko products can be found at Gloria Bazar, Great World Appliances Center, J Marketing, Jack Trading, K Alwinz, Magic Appliance, Manhattan Marketing, Mike’s Department Store, Mike’s Superstore, National Bazaar, NIG Marketing, Our Builders Warehouse, Plusign Home Enterprises, POS Marketing, Royal Star Appliance, RRS Marketing, RS David, RV Marketing, Skytech Appliances, SM Appliance Center, Solidmark, SVC Business Ventures, Tarlac Northern Marketing, Tiongsan, Trinity Appliance Center, Triple NM Marketing, United Motoliance, VPR Marketing, Weo Spina Marketing, Western Appliance, and Willy & Sons. For a complete list of authorized dealers, visit the Beko website or check out the nearest participating stores.
