For twenty years, the Belle de Jour (BDJ) Power Planner has stood as more than just a productivity tool. It has served as a confidante, a reflection of goals, and a guide for countless dreamers carving their own paths. As the brand reaches its 20th anniversary, BDJ begins a new era with the launch of Big Dreams Journey, a reinvention that expands its mission of empowerment for today’s generation.
A New Chapter of Empowerment
The Big Dreams Journey is designed to help people envision, reflect, and act on their aspirations. It combines structured tools, immersive experiences, and an intentional community to support individuals in living to their fullest potential.
Held on October 8, 2025, at The Astbury in Makati City, the launch event marked a milestone in BDJ’s evolution—from a well-loved planner brand to a purpose-driven movement dedicated to inspiring dreamers to take charge of their own paths.
“We’re expanding what we’ve always stood for,” says Darlyn Ty-Nilo, founder of BDJ. “For 20 years, the planner has been our foundation. Now, we’re building on that legacy by offering more tools, more experiences, and more ways to help people live their dreams.”
The Dreampowerment System
At the heart of this evolution is Big Dreams Journey, a comprehensive Dreampowerment System built on three core pillars: tools, workshops, and community. It begins with three key offerings—the Vision Board Kit, Dreampowerment Journals, and the BDJ Planner. Together, these tools help users transform inspiration into tangible results, bridging the gap between vision and action.
Since the launch of its first planner, BDJ has evolved into a cultural symbol of intentional living. Its signature events, such as the annual BDJ Fairs, have become spaces where ambition, self-worth, and purpose intersect. Over the years, the brand expanded beyond its original product to include vision boards, guided journals, affirmation decks, and workshops, all fostering a deeper practice of self-discovery and goal-setting.
“Every season of BDJ brought us closer to what we were truly meant to be: not just a planner brand, but a movement,” Ty-Nilo shares. “This 20th year marks an expansion and a reaffirmation of our mission to support dreamers in even more powerful ways.”
A Legacy of Growth and Connection
The 2026 BDJ 20th Edition celebrates two decades of dreams and milestones while launching the next generation of BDJ’s Dreampowerment tools. It reflects both the legacy of the past and the ambition to evolve into a stronger force for transformation.
Through Big Dreams Journey, BDJ plans to introduce a series of new experiences. These include goal-setting challenges, Spark Sessions, journaling programs, and visioning workshops. Each one is designed to help participants translate their reflections into action, creating a rhythm of progress that turns personal goals into real achievements.
“Dreams aren’t meant to be pursued alone,” Ty-Nilo adds. “They flourish in the community. That’s what Big Dreams Journey is all about: creating spaces where each person’s growth fuels another’s courage to dream.”
From Product to Purpose
While the iconic BDJ Planner remains a beloved centerpiece, the brand’s focus now reaches further. It transitions from being a single product to a holistic ecosystem that nurtures personal growth, community connection, and empowerment.
“If the first 20 years were about empowering people to plan their dreams,” Ty-Nilo concludes, “the next phase is about supporting them in truly living their dreams. Our North Star is no longer just putting out a planner year on year; we’re in the business of supporting dreams and taking action and steps towards them. That’s the legacy we want to carry forward.”
The Big Dreams Journey marks BDJ’s transformation from product to purpose. It embodies an evolving empowerment ecosystem that brings together tools, experiences, and human connection. Through this reinvention, BDJ reaffirms its mission to help every dreamer design and live the life they imagine—proving that empowerment is not a trend, but a lifelong journey.
