As the Philippines kicks off its world-renowned, extended Christmas season, Coca-Cola is setting the stage for a memorable holiday celebration with its largest Christmas Drone Show. The brand promises to ignite the holiday spirit and light up the night sky. With the theme “The World Needs More Santas,” Coca-Cola’s grand drone display will spread the spirit of Christmas through a stunning visual spectacle while celebrating hope, unity, and the Filipino way of celebrating the holidays.
The Country’s Largest Drone Show Lights Up Nuvali
This year’s holiday spectacle will be unlike any other. Coca-Cola’s drone show will feature over 1,300 drones, creating a mesmerizing dance of lights. The show is not just a technological marvel; it’s a narrative woven through the sky, telling the story of Filipino traditions that make their Christmas unique. The audience will be treated to breathtaking displays of Santa Claus, the iconic Coca-Cola Christmas Truck, and parol lanterns, all of which will come alive in a colorful and moving display. The drones will also highlight the warmth of Filipino family gatherings and traditional holiday feasts, capturing the heart of Filipino Christmas in a way only technology can.
Teejae Sonza, ASEAN & South Pacific Category Director for Coca-Cola Trademark, shared, “It is an honor for the Philippines to be selected as one of six locations worldwide to host the incredible Coca-Cola drone show. The breathtaking display will weave a story of light that celebrates cherished Filipino traditions.”
Sonza emphasized how important it is for the Philippines to showcase its distinct holiday celebrations. This event, which is part of a global initiative, will allow the world to witness the warmth and festive cheer that define Filipino Christmas. “Our ‘The World Needs More Santas’ campaign aims to spread joy, foster community, and embody the true essence of the season,” he said.
A Celebration of Community
The celebration starts even before the drones take flight. The Coca-Cola Santa Rosa plant, the company’s largest bottling facility in the country, will be illuminated with thousands of Christmas lights. This marks the beginning of Coca-Cola’s holiday festivities. The company will then bring the famous Coca-Cola Christmas Truck to Nuvali, where it will serve as the centerpiece of the evening. Families and friends will gather around this iconic vehicle, sharing in the festive cheer and creating lasting memories.
Adrian Manlapig, Frontline Marketing Director at Coca-Cola Philippines, added, “Santa Rosa is home to Coca-Cola Philippines’ largest bottling plant. This year, Coca-Cola is thrilled to bring the festive spirit to life, not just at our bottling plants, but across many parts of the country, with Nuvali as the dazzling backdrop for this magical evening. We believe this event will not only delight the community we proudly serve but capture the hearts of Filipinos and contribute to the overall holiday spirit.”
Spreading Holiday Cheer Beyond the Show
While the drone display will undoubtedly be the star of the show, Coca-Cola’s efforts to spread joy go beyond just this one event. Recognizing that the true spirit of Christmas is found in human connection, Coca-Cola is also addressing the rising sense of loneliness that many experience during the holidays. With one in four adults worldwide feeling isolated, the brand is using its platform to rekindle the spirit of togetherness and community.
In addition to the drone show, the Coca-Cola Christmas Caravan/Truck Tour will be making its rounds across the Philippines. As the truck travels from town to town, it will bring festive cheer through music, dazzling lights, and exciting activities. Families can look forward to heartwarming giveaways, interactive experiences, and many more surprises that will bring people together and create lasting memories.
Furthermore, Coca-Cola has introduced a digital initiative to further spread kindness this Christmas. The “Create Real Magic™ Experience” is an AI-powered digital interaction where users can create personalized snow globe animations featuring a Snow Globe Avatar. This experience is accessible by scanning the QR code on Coca-Cola bottles and cans. The app uses 3D avatar generation, AI-enabled real-time conversations, and image generation to create a personalized and shareable experience that users can enjoy with friends and family.
Embracing the Filipino Christmas Spirit
Christmas in the Philippines goes far beyond the usual lights and gifts. It’s about shared experiences—early mornings singing Christmas carols, street and community-wide decorations that transform neighborhoods into festive wonderlands, and the warmth of family gatherings that stretch well beyond December 25. The Filipino concept of “malasakit” (compassion), where people go the extra mile for loved ones and even strangers, is at the core of Filipino Christmas.
Coca-Cola aims to inspire Filipinos to embrace their inner Santas and spread kindness this holiday season. By doing so, the brand hopes to amplify the true magic of Christmas. Whether through simple acts of kindness or larger community initiatives, Coca-Cola wants to make the season about connection and generosity.
For those looking to get involved, Coca-Cola encourages Filipinos to share their acts of kindness. Visit Coca-Cola Philippines on Facebook, Instagram, or www.coca-cola.com for more ways to join in spreading joy. Remember, the world needs more Santas—and the Philippines is overflowing with them!
