Getting access to loans has become faster and simpler for hardworking Filipinos. Country Funders Finance Corporation (CFFC), a leading inclusive finance provider under the Ropali Group, has officially launched Easylend, its product brand designed to highlight fast, simple, and accessible financial services. Easylend aims to empower commuters, entrepreneurial riders, small and medium business owners, and agribusiness operators nationwide.
Easylend Loan Services for Everyday Entrepreneurs
Easylend offers flexible financing solutions that are easy to apply for and quick to approve. Motorcycle loans can be approved in as fast as one to two hours, while business and agricultural loans can be processed within 48 hours. Applicants only need one valid ID and proof of income, removing the usual obstacles that many first-time borrowers encounter. With loan terms designed to cover motorcycles, agricultural needs, and business expansion, Easylend supports a wide range of sectors. These include sari-sari store owners, agripreneurs, delivery riders, TNVS drivers, trucking operators, logistics providers, and other traders seeking to grow and sustain their operations.
Proven Reach and Impact
Since starting operations in 2018, CFFC has served more than 200,000 borrowers and built partnerships with over 300 dealerships and retail outlets nationwide. Company data shows that 97 percent of Easylend borrowers are first-time applicants, and 68 percent have no prior credit history. These figures demonstrate Easylend’s strong role in helping unbanked and underserved Filipinos enter the formal financial system.
“With Easylend, we’re not just providing loans. We’re giving Filipinos the financial push to grow their livelihood and support their families,” said Ana Alingog-Lazzari, CEO of CFFC. “A well-timed loan can transform a small business, and Easylend makes that process fast, fair, and simple. Our goal is to empower everyday entrepreneurs and commuters to focus on running their business and growing their opportunities, without navigating complicated loan processes.”
Backed by Strong Capital and Strategic Partnerships
The nationwide rollout of Easylend is supported by significant capital. CFFC secured ₱2.28 billion in funding and an additional USD 5 million term loan facility from Singapore-based impact investor Saison Investment Management during the first half of 2025. These funds strengthen Easylend’s ability to expand its reach across Luzon, Visayas, and Mindanao, ensuring more Filipinos have access to reliable and timely credit.
Digitalized Loan Processing with a Personal Touch
Easylend emphasizes faster application and approval through digitalized loan processing while maintaining personalized service for its clients. This dual approach ensures convenience for borrowers while reinforcing CFFC’s commitment to customer-focused financial solutions. By streamlining procedures, Easylend enables entrepreneurs and workers to secure funding without unnecessary delays, allowing them to focus on sustaining and expanding their livelihoods.
Supporting MSMEs Across the Philippines
Micro, small, and medium enterprises (MSMEs) play a crucial role in the Philippine economy. According to the 2023 List of Establishments from the Philippine Statistics Authority and the Department of Trade and Industry, MSMEs account for 99.6 percent of registered businesses nationwide. Easylend seeks to address one of their biggest challenges: access to affordable financing. By reducing barriers to credit, Easylend equips more entrepreneurs with the resources needed to thrive and contribute to local economic development.
Anchoring its nationwide campaign is the tagline, “Easy na yan, with Easylend,” which captures the brand’s mission of delivering quick and straightforward loan services. The tagline reflects Easylend’s core promise: to empower Filipinos with financial tools that help grow businesses and improve family livelihoods.
Filipinos looking to expand their business or support their livelihood through Easylend can explore available loan options and application requirements at www.countryfunders.com.
