Sports retailer Decathlon continues to strengthen its presence in the Philippines with the opening of its newest branch at Ayala Malls Manila Bay on May 15, 2026. The launch marks the company’s 20th store in the country and represents a major milestone in Decathlon Philippines’ long-term expansion strategy to reach 50 stores nationwide by 2030.
The new branch also serves as Decathlon’s largest collaboration with Ayala Malls to date. Located in the growing commercial district of Aseana City, the store aims to make sports and wellbeing more accessible to Filipinos by offering a wide range of affordable and high-quality sports equipment designed for athletes, fitness enthusiasts, and active families.
Decathlon Philippines Expands Nationwide Presence
As part of its aggressive nationwide expansion strategy, Decathlon Philippines is preparing to open additional stores in Nuvali, Makati, Cavite, and Davao. Through these upcoming locations, the company aims to bring affordable sports gear and wellbeing opportunities closer to more Filipino communities across the country.
Hathaipat Theintangpiriya, CEO of Decathlon Philippines, emphasized the company’s commitment to making sports accessible to everyone while continuing to build stronger communities through movement and physical activity.
“This isn’t just a store; Decathlon is Manila’s biggest playground. But we aren’t stopping here with many more projects already in the works. Malayo na, pero malayo pa ang mararating natin.”
The opening of the Decathlon Manila Bay branch reflects the company’s continued investment in the Philippine market as demand for accessible sports equipment and active lifestyle spaces continues to grow. By expanding its store network nationwide, Decathlon Philippines aims to encourage more Filipinos to participate in sports and prioritize overall wellbeing.
First 100% Modernized Decathlon City Store in the Philippines
The Decathlon Manila Bay branch is being introduced as the first 100% modernized Decathlon City Store in the Philippines. Designed to become a prime destination for sports and wellbeing in the metro, the store hopes to serve communities in Aseana City and Parañaque by creating a space where people can connect, stay active, and experience different sports under one roof.
Ila Hebron, Store Manager of Decathlon Ayala Malls Manila Bay, shared the significance of the launch and the vision behind the new branch.
“Today, we stand in the first 100% modernized Decathlon City Store in the Philippines. We only dreamed of creating a prime destination to make sport and wellbeing accessible in the metro—a place where the community by the Bay here in Aseana City and Parañaque can connect, play, and experience the joy of movement. And today, it is here. That dream is now.”
The store features more than 5,000 products catering to over 70 sports categories, giving customers access to a wide selection of innovative, high-quality, and affordable sporting equipment. Decathlon Philippines continues to position itself as a one-stop destination for individuals looking to explore different sports, improve fitness routines, or support active lifestyles.
With the launch of its 20th branch, Decathlon Philippines further strengthens its mission to make sports more inclusive and accessible while encouraging more Filipinos to embrace healthier and more active lifestyles.
Decathlon Philippines to Hold 9th Anniversary Running Event
In addition to its store expansion efforts, Decathlon Philippines is also preparing for its 9th anniversary celebration through a flagship running event scheduled for August 30, 2026, at the SM Mall of Asia.
The event will feature 5KM, 10KM, and 21KM race categories and is expected to welcome athletes and runners of all levels. Decathlon Philippines invites both experienced runners and beginners to take part in the celebration as the company continues to promote sports participation and community engagement nationwide.
Registration details for the upcoming running event are expected to be announced soon. Through nationwide expansion plans and community-driven initiatives, Decathlon Philippines continues to grow its presence while supporting sports, fitness, and wellbeing opportunities for Filipinos across the country.
