Epson PH aims to maintain bullish market share this 2019

By Iconic MNL
3 Min Read
Epson Fusion X 01

Epson Philippines Corporation (EPC) shared its plans to build new businesses, minimize dependence on mainstream product segments, and optimize its B2B operations in a recent media thanksgiving activity in Boracay, Aklan.

Epson Fusion X Boracay

Last fiscal year 2018, Epson Philippines posted an overall positive growth of 23%, topping fiscal year 2017’s outstanding growth of 14%. In terms of product category, inkjet printers and scanners were the highest contributors at 70%, followed by point of sale (POS) and dot matrix printers at 14%, visual instruments at 11% and commercial & industrial products at 5%.

Epson Fusion X Boracay

As it enters a new fiscal year, Epson Philippines sets out to penetrate niche markets while enhancing its operations to better address the requirements of the B2B segment. In a series of presentations during its annual media thanksgiving event, Fusion 10, EPC presented its plans under the build initiative and dove deeper with focused presentations on printers and visual instruments.

Epson Fusion X
Toshimitsu Tanaka, Former President and Country Manager of Epson Philippines Corporation.
Epson Fusion X
Eduardo Bonoan, General Manager for Marketing, Epson Philippines Corporation.

“For Epson to become an indispensable company, we have to continue to move outside of our comfort zone and into a more progressive mindset—with obsession to details still deeply embedded in our DNA,” said Eduardo Bonoan, General Manager for Marketing, Epson Philippines Corporation. “To add to our exceptional performance for inkjet printers and scanners, the fiscal year 2018 performance for POS and dot matrix printers, visual instruments and commercial & industrial products tells us that this is the perfect opportunity to build the new foundation for Epson here in the Philippines.”

Bonoan also noted the changing mindset of customers brought about by technological advancements. With technology enabling more personalized and real-time experiences, customers expect more from businesses.

Under the build initiative, Epson Philippines will focus more on Epson’s cutting-edge Replaceable Ink Pack System (RIPS), LIJ printers, scanners, label printers, mobile POS, CAD, signage and textile printers, as well as its high brightness projectors.

To know more about Epson Philippines, visit its website at

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