Manulife Philippines has officially welcomed Erwan and Dahlia Heussaff as the newest brand ambassadors. This partnership highlights the importance of wellness and financial security for Filipino families.
Erwan and Dahlia will play a key role in promoting Manulife’s diverse range of insurance products. Their involvement expands the company’s efforts to provide Filipinos with tools that protect their health and financial future. This follows the brand’s earlier collaboration with Anne Curtis, who became a Manulife ambassador in 2022.
Erwan and Dahlia Champion Health and Financial Protection
As part of their roles, Erwan and Dahlia will help raise awareness about the importance of health and life protection for families, promoting Manulife’s comprehensive insurance products. Their involvement expands on the brand’s previous partnership with Anne Curtis, who joined as an ambassador in 2022.
Erwan, a Filipino restaurateur and cultural storyteller, is known for his successful brands—The Fat Kid Inside and FEATR Media. These brands have earned several prestigious awards, including a 2023 James Beard Award. Despite his professional success, Erwan maintains a strong focus on his family’s well-being, which aligns with Manulife’s mission to protect the financial futures of Filipino families.
“Erwan and Anne are accomplished individuals in their fields, but their priority is still their family,” said Sonali Verma, Chief Marketing Officer at Manulife Philippines. “Both Erwan and Anne emphasize the importance of securing their children’s future, and we are proud to support them in this effort.”
Promoting Financial Literacy at Home
Beyond their roles as ambassadors, the Heussaffs actively practice financial literacy within their own family. Erwan plans to introduce a chore-based allowance system for his four-year-old daughter, Dahlia. This initiative aims to teach her smart money habits early on, setting the foundation for her financial future.
This hands-on approach to financial education reflects a larger trend in the Philippines, where more families are prioritizing financial literacy. Erwan’s efforts align with the shift toward family-based money management education, which is increasingly being recognized as essential for long-term financial stability.
“As parents, both Anne and Erwan are showing how financial habits can start at home,” said Verma. “We hope to inspire more Filipinos to take control of their financial future with the help of Manulife’s tools and resources.”
Manulife’s Support for Filipino Families
Anne Curtis, who has been a Manulife ambassador since 2022, shared that Manulife insurance has been an essential part of securing her family’s financial future. “Manulife has played an important role in taking care of our family,” she said. “I hope our story encourages other families to take steps toward financial security.”
Erwan added, “I’m thrilled to partner with Manulife to promote healthier lifestyles for Filipinos. Their plans offer a way to protect your family’s health, fund your child’s education, and plan for your retirement. It’s reassuring to know that Manulife has a plan for every stage of life.”
Manulife’s Ongoing Commitment to Financial Security
Manulife Philippines, the local arm of a global financial services leader, has long been one of the most trusted life insurance providers in the country. The company is dedicated to offering Filipinos tailored financial solutions to meet their unique needs and goals.
At a recent press event, Erwan was featured as a speaker for the launch of Manulife’s latest study, In Wellness and In Health: Navigating the Landscape of Health, Well-being, and Financial Preparedness in the Philippines. This study, presented alongside Manulife Philippines President and CEO Rahul Hora, highlights the critical connection between health and financial readiness.
Manulife continues to be at the forefront of providing best-in-class solutions that help Filipino families navigate their financial futures, further reinforcing its position as a leader in the life insurance industry.
