Ever Bilena goes green

The country's leading cosmetics company has partnered with Republic Cement's ecoloop to help divert plastic waste and empower a sustainable future

By Iconic MNL
3 Min Read

Ever Bilena Cosmetics, Inc. is making significant strides towards environmental responsibility through its partnership with ecoloop, Republic Cement’s official resource recovery group and alternative fuels arm. This innovative initiative goes beyond offering beautiful products – it’s about creating a beautiful world through sustainable practices.

By joining forces with ecoloop, Ever Bilena actively tackles the plastic waste crisis. Post-consumer packaging is diverted from landfills and waterways, given a new lease on life through co-processing in Republic Cement’s manufacturing process. This not only reduces waste but also utilizes it as an alternative fuel source, promoting a circular economy.

As of this writing, Ever Bilena’s collaboration with ecoloop has already helped divert the equivalent of 14.6 million sachets from landfills and waterways. Bringing to life Ever Bilena’s purpose statement of “creating a beautiful world and empowering people to lead beautiful lives that transcend beyond the ordinary.”

According to Ever Bilena’s Chief Sales & Marketing Officer, Denice Sy, “At Ever Bilena, we consider sustainability a core value. We recognize our responsibility to take active steps to minimize our plastic footprint. This partnership with ecoloop is only one of the many sustainability initiatives that we have already started since the pandemic.”

“Republic Cement is proud to partner with Ever Bilena to achieve our shared vision of a more sustainable and stronger Republic,” shares Republic Cement CEO Roman Menz. “It is through partnerships such as this that we can do our part, as responsible corporate citizens in safeguarding our environment for future generations. We look forward to a long and fruitful partnership based on sustainability and environmental stewardship with Ever Bilena.”

Ever Bilena Cosmetics partners with ecoloop
Ever Bilena is actively tackling the plastic waste crisis by partnering with Republic Cement’s
ecoloop program to divert post-consumer packaging and utilize it as an alternative fuel source.

Aside from the partnership with ecoloop, Ever Bilena has worked with Plastic Bank to help stop the equivalent of 1,683,502 plastic bottles from entering the ocean in 2023. Additionally, all their products are paraben-free, cruelty-free, and carry the “clean beauty badge,” demonstrating their dedication to responsible ingredient sourcing and ethical practices.

Ever Bilena Cosmetics, Inc. is the mother company behind renowned beauty brands, Ever Bilena, Careline, and Spotlight Cosmetics, skincare brands Hello Glow, Ever Organics, and Hyaloo, and personal care and fragrance brands Blackwater and BW Women.

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