In a landmark moment for the local and regional food industry, the Exhibitors Briefing for the 1st International Ice Cream and Gelato Expo (ICEGEX) was successfully held on September 11, 2025, at the World Trade Center Metro Manila.
The session brought together a dynamic mix of participating exhibitors, partners, and organizers in an engaging and productive gathering that set the tone for the highly anticipated inaugural event.
The briefing served as a vital platform for internal coordination and open dialogue, allowing exhibitors and stakeholders to align on event goals, logistics, marketing initiatives, and operational expectations.
With over 100 exhibitors participating in this inaugural event, the collaborative spirit underscores a shared commitment to excellence and innovation dedicated solely to ice cream, gelato, and frozen desserts.
Further elevating the day’s significance, a Memorandum of Agreement (MOA) was formally signed by AM Group, Alimentari, Haliburton Events Corporation, and Exhibition Manager Cut Unlimited Inc.
The signing was held on-site at the World Trade Center Manila, marking a historic partnership that brings together expertise in food innovation, large-scale event management, and global market access.
Present during the MOA signing were (L-R): Mr. Kurt Matthew Barbaza, Marketing Manager of AM Group Kitchen Equipment and Supplies Inc.; Dr. Jet Paul Dela Cruz, General Manager of
Alimentari Italia Inc. and AM Group Kitchen Equipment and Supplies Inc.; Mr. John Marcelo, President and CEO of Haliburton International Events Corporation; Mr. Stefano Marcelo, COO of Haliburton International Events Corporation; and Ms. Mayose Gozon-Bautista, President and CEO of Cut Unlimited Inc.
This formal collaboration cements the shared vision of delivering a world-class exhibition that not only celebrates the frozen dessert industry but also positions the Philippines as a new and exciting hub for ice cream and gelato excellence in Asia.
ICEGEX 2025 will feature a wide array of local and international brands, showcasing the latest in:
- Ice cream and gelato products and flavors
- Production technologies and equipment
- Ingredients and raw materials
- Packaging and distribution solutions
- Trends in sustainability and artisanal innovation
The expo is also hosting live demonstrations, expert-led talks, business networking opportunities, and product tastings — creating an immersive experience for professionals, entrepreneurs, enthusiasts, and consumers alike.
Slots are limited, so make sure to sign up for ICEGEX’s special line-up of stage activities and seminars via this link: https://forms.gle/5s88a7sxaMQvjfH16.
The 1st International Ice Cream & Gelato Expo is co-presented by Sterling Pacific Ventures Corporation.
ICEGEX 2025 is sponsored by Easy Brand, Selecta, AM Group, Alimentari, Ceres Summit Corporation, Metro Container, and Dong Xiao.
ICEGEX 2025 would like to thank its media partners: Philippine Daily Inquirer, Inquirer.net, POP!, F&B Report, Chinese Commercial News, The Philippine Star, Business World, Business Mirror, Pilipino Mirror, Philippines Graphic Magazine, Cook Magazine, Asia Food Journal, Discover MNL, Daily Tribune, Exhibits Today, News Watch Plus, Earthlingorgeous, Foodamn Philippines, Iconic MNL, Tsinoy Foodies, Take Off Philippines, The Beat Asia, The Manila Times, WhenInManila.com, as well as our Official Radio Partner, Monster RX 93.1, and our Official Messaging Partner, Rakuten Viber.
ICEGEX 2025 would also like to thank Pinkerton Ice Cream, Everest Appliances, Chef Myke “Tatung” Sarthou, Chef Nouel Catis, Chef Bam Piencenaves, Chef Emily Peralta, Chef Vincent Odejar, Chef Wado Siman, Chef Chris Carangian, Chef Sonny Mariano, Chef Boy Logro, Sebastian’s Ice Cream, Daniel Baker PH, Chimney Cone, Marcelo’s Microcreamery, Ai-cha Philippines, Blu Coffee Distributors Corporation, B Hotel, Sysu International Inc., Barista Queen, and Asiatrends Import and Export Corporation.
ICEGEX 2025 is also supported by the Department of Trade & Industry – Export Marketing Bureau, the Department of Agriculture – National Dairy Authority, Go Negosyo, Philippine Coconut Authority, the Food Caterers Association of the Philippines, the Hotel and Restaurant Association of the Philippines, Hotel and Restaurant Chefs’ Association of the Philippines, the Philippine Association of Food Technologists, Inc., the Council of Hotel and Restaurant Educators of the Philippines (COHREP), the Association of Local Artisan Food and Other Producers of the Philippines (ALAFOP), and the Philippine Food Processors & Exporters Organization, Inc.(PHILFOODEX).
Mark your calendars and be part of the 1st International Ice Cream and Gelato Expo in the Philippines! For inquiries, contact the Exhibition Manager, Cut Unlimited Inc.
📅 Date: October 24–26, 2025
🕒 Time: 10:00 AM – 6:00 PM
📍 Venue: World Trade Center Manila, Pasay City
📧 For inquiries & registration: info@eventsbycut.com
📱 Follow @icegexph on Facebook & Instagram for updates
