Grab has introduced an upgraded GrabUnlimited subscription that gives users more ways to save across its ecosystem, covering food delivery, grocery shopping, transportation, and rewards. The updated subscription is designed to help Filipino users stretch their budgets while continuing to enjoy the convenience of Grab’s services.
In Grab’s newest online video, viral social media sensation and Pitik Queen Ian Mark Kamangkang puts his signature tight belt and dance moves to good use, turning a familiar Filipino budgeting habit into the campaign’s main story.
Known online for cinching his belt and breaking into his now-iconic moves, Ian Mark Kamangkang brings humor to a relatable situation that many Filipinos experience. When budgets become tighter, everyday conveniences such as food delivery, grocery shopping, and ride bookings are often among the first expenses people consider reducing.
GrabUnlimited offers a different approach. Instead of simply tightening their belts to cut back, users can make smarter Save Moves that help them maximize value across the Grab app.
GrabUnlimited Offers More Savings Across the Grab App
The upgraded GrabUnlimited subscription now provides members with additional ways to save across GrabFood, GrabMart, GrabCar, and Grab rewards. Through the annual subscription plan, members can enjoy year-round benefits for only PHP 48 per month.
GrabFood subscribers can now unlock delivery savings more easily. The minimum order value required for discounted delivery has been lowered from PHP 475 to PHP 390. This allows GrabUnlimited members to receive up to PHP 49 off delivery fees while spending less than before.
Members can also enjoy 20% off food orders from participating merchants. Whether ordering daily meals, satisfying food cravings, or placing group orders, the additional discount helps make every order more affordable.
GrabUnlimited now also includes delivery fee discounts for GrabMart. Members can receive up to PHP 80 off delivery fees on groceries, pantry staples, household essentials, and other everyday items. The expanded benefit allows subscribers to save on both food delivery and essential household purchases.
Top-Up Packs Add Even More Value
Grab is also rolling out Top-Up Packs as part of the upgraded GrabUnlimited experience.
GrabUnlimited members can access preferential rates and discounts at participating GrabFood restaurants and GrabMart stores through these Top-Up Packs. For a minimal upfront fee starting at PHP 29, subscribers can purchase restaurant or store-specific voucher bundles from participating brands and unlock up to PHP 1,500 in extra savings.
The new feature gives members another way to maximize the value of their purchases while enjoying exclusive offers from participating merchants.
GrabUnlimited Continues Ride Discounts and Rewards
Transportation benefits remain part of the upgraded subscription.
GrabUnlimited members continue to receive 8% off GrabCar rides with a minimum fare of PHP 99. The maximum discount has also increased to PHP 70, allowing members to save more on eligible rides.
Subscribers also continue to earn base GrabCoins on all cashless transactions. These rewards help members collect points faster and unlock additional savings across the Grab app.
The upgraded subscription is also available through a more budget-friendly annual plan, bringing the monthly cost down to only PHP 48. For users who regularly order food, shop for groceries, or book rides through Grab, the annual subscription provides a practical way to secure savings throughout the year.

Ian Mark Kamangkang Highlights Smarter Save Moves
Grab’s latest campaign featuring Ian Mark Kamangkang reinforces the message that saving money does not always require giving up everyday convenience.
Using his recognizable belt-tightening routine and signature dance moves, Ian Mark Kamangkang brings attention to a budgeting habit that many Filipinos can relate to while introducing the idea of making smarter Save Moves instead of simply cutting back.
Through GrabUnlimited, Grab gives Filipino users more opportunities to get greater value from everyday spending. Whether it is ordering a weekday lunch, purchasing groceries, booking a ride across the city, or making a planned purchase from a favorite participating brand, the upgraded subscription helps members stretch their budgets while continuing to enjoy the convenience of Grab’s services.
As Ian Mark Kamangkang shows in the campaign, tipid does not always mean saying no. With the right Save Moves, it can also mean knowing where to get more value out of every peso.