Haier Philippines and Abenson transformed the Abenson Greenhills Flagship Store in San Juan into a “Home of Possibilities,” bringing together smart home innovations, interactive experiences, category KOLs, and live entertainment in one afternoon designed around the way Filipino families live today.
The launch showcased how Haier home appliances can fit naturally into everyday routines instead of being presented as stand-alone products. From preserving food and improving home cooling to simplifying laundry, expanding entertainment at home, and making cooking more versatile, the event highlighted different ways technology can support everyday Filipino family life.
A special performance from Yeng Constantino added an entertainment highlight to the experience, which also brought together media, partners, VIP guests, and category KOLs.
Smart Home Innovations for Everyday Living
Freshness took the spotlight with the Haier Horizon Refrigerator, designed with advanced technologies that help preserve food quality and freshness.
One of its key features is Pure Space Ice, which keeps the ice-making system separate from other compartments for cleaner, odor-free ice and water. The refrigerator also features NutriBank, which uses magnetic control to help keep meat fresh for up to five times longer.
Meanwhile, ABT Pro also helps eliminate up to 99.99% of bacteria and odors, supporting a cleaner refrigerator environment while preserving the natural taste and freshness of food.
The combination of these technologies highlights Haier Philippines’ approach to home appliances, where everyday functions are supported by technologies designed around convenience, freshness, and family routines.
Home cooling became more intuitive with Haier’s AI Voice Air Conditioner. The appliance combines voice control, AI Eco, UVC Sterilization, Wi-Fi Control and I-FEEL to make comfort easier to manage.
These features are designed to help the system respond more intelligently to changing cooling needs while giving users different ways to manage their home environment.
For laundry, Haier introduced the Iris Top Load Washing Machine, featuring Double Drive Technology for a tangle-free wash that helps protect garments and reduce fabric twisting.
Its Essence Wash system premixes water and detergent for faster, more efficient cleaning. Fresh Air Deodorization keeps laundry fresh for up to 12 hours after the cycle, while the Scent+ feature enhances and preserves fabric softener fragrance for a longer-lasting fresh scent.
Powered by a durable Direct Motion Motor, Iris delivers powerful cleaning with convenient everyday fabric care. The washing machine further demonstrates how Haier’s home appliance innovations can be integrated into regular household routines.
Immersive Entertainment and Flexible Home Cooking
Entertainment took center stage with Haier’s 100-inch Mini LED TV, bringing a larger-than-life viewing experience to the home.
Powered by UltraSense AI, the TV intelligently optimizes picture and sound based on content and viewing conditions. Its expansive 4K Mini LED display, ultra-smooth 144Hz refresh rate, HDR10+, Google TV, hands-free voice control, and Audio Powered by KEF come together to deliver an immersive cinematic experience.
The large-screen TV is designed for different forms of home entertainment, whether for blockbuster movies, live sports, gaming, or everyday streaming.
In the kitchen, Haier’s Cooking Range highlighted flexible cooking through its AirFrying Function, convection assistance and multiple burner options.
These features give home cooks more ways to prepare everyday meals while balancing convenience and safety. The cooking range adds another dimension to the “Home of Possibilities” concept by showing how home appliances can support different everyday cooking needs.
The launch extended beyond the product displays. Category KOLs brought the appliances to life through demonstrations and lifestyle interactions, allowing the event to showcase the products through everyday scenarios.
A Haier x PBA basketball arcade experience also added a playful, high-energy element for guests. The interactive activity complemented the product demonstrations and added another layer to the afternoon’s experience.
A special live musical performance capped the event with an entertainment highlight for media, partners and VIP guests.
Strengthening the Haier Philippines and Abenson Partnership
“Our goal is to introduce Haier’s latest innovations to more Filipino consumers and strengthen our partnership with Abenson. We want to offer products that combined quality, smart technology, and good value, while making everyday life easier and more convenient for Filipino families”, said Mr. Zhang Yong, Haier Philippines Sales Director.
The statement reflects the event’s focus on bringing Haier’s latest innovations closer to more Filipino consumers while strengthening the partnership between Haier Philippines and Abenson.
For Haier and Abenson, the event reaffirmed a strong partnership built on a shared goal: bringing better home experiences to Filipino families.
By combining Abenson’s “Bringing the good life to every Filipino home” with Haier’s “Home of Possibilities,” both brands continue to make smart and innovative living more accessible.
The transformation of the Abenson Greenhills Flagship Store into a “Home of Possibilities” brought together Haier’s smart home innovations, interactive experiences, product demonstrations, lifestyle activities, and live entertainment in one afternoon.
Through the event, Haier Philippines and Abenson presented a home experience centered on everyday convenience and possibilities. The featured appliances covered key areas of home life, including food freshness, home cooling, laundry, entertainment, and cooking.
With category KOLs demonstrating the products, a Haier x PBA basketball arcade experience engaging guests, and a special performance from Yeng Constantino providing an entertainment highlight, the launch brought the “Home of Possibilities” concept to life inside the Abenson Greenhills Flagship Store in San Juan.
The event ultimately underscored the shared goal of Haier Philippines and Abenson to bring quality, smart technology, and good value closer to Filipino families while making everyday home life easier and more convenient.
