Haier Philippines successfully held the first Haier Half Marathon 2025, drawing 2,500 runners, families, fitness groups, and partner organizations for a day focused on health and social responsibility. The event combined fitness, fun, and community involvement, turning the marathon into a gathering that promoted active lifestyles and collective purpose. The Haier Half Marathon 2025 served as a platform for people to connect through sports while supporting a meaningful cause that extended beyond the race itself.
Supporting the Father Saturnino Home for the Elderly
The marathon highlighted Haier’s CSR initiative for the Father Saturnino Home for the Elderly. As part of this advocacy, Haier provided essential goods and food supplies to support the daily needs of the elderly residents. The initiative reflected Haier’s belief that true innovation is most impactful when it improves the lives of vulnerable populations.
Participants in the marathon contributed to this cause through their involvement in the event. By linking fitness with social responsibility, Haier made the marathon more than a sporting activity. The CSR component allowed attendees to see how community care can be integrated into corporate events and personal participation.
Races for Every Level
The Haier Half Marathon 2025 offered three race categories: 21K, 10K, and 5K. These categories allowed participants of all skill levels to join, from experienced runners to those trying their first timed event. The course was designed for safety and comfort, with hydration stations, medical support, and well-managed routes.
Runners experienced a structured event that encouraged them to push their limits. At the same time, live entertainment and supportive crowds made the event enjoyable and engaging. Participants reported satisfaction with the organization and energy along the race route.
Interactive Product Zones
The marathon included Haier’s interactive product activity zones. These zones featured hands-on demonstrations of Haier appliances, games, and challenges. Attendees could try out the latest products and participate in activities that offered prizes and giveaways.
The interactive zones allowed runners and spectators to engage directly with Haier innovations. The experience combined fun, learning, and community participation in a single space. Families and groups could enjoy these areas, making the event inclusive and multi-dimensional.
Creating a Shared Experience
The Haier Half Marathon 2025 brought together people around shared goals of fitness and social care. Participants joined for different reasons, including personal fitness, team activities, and community support. The event strengthened connections among local communities, runners, and Haier as an organization.
The day highlighted the impact of combining sports with social responsibility. Runners not only tested their endurance but also supported the Father Saturnino Home for the Elderly. The marathon served as a reminder that corporate events can engage communities meaningfully while promoting active living.
A Successful Inaugural Event
The event drew 2,500 participants and combined competitive racing, family activities, product demonstrations, and CSR work. By hosting the Haier Half Marathon 2025, Haier set a standard for future events that link fitness, innovation, and community service. The marathon offered participants a structured, safe, and engaging environment while contributing to the well-being of local elderly residents.
The inaugural marathon marked the start of what Haier can continue as an annual event. It provided participants with a memorable experience of physical challenge, social responsibility, and interactive learning. Through this event, Haier reinforced its commitment to supporting communities while promoting active lifestyles.
