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Sunday, August 7, 2022

Heineken Silver is now in the Philippines

Heineken®’s latest beer innovation provides a new generation with a premium smooth tasting beer that breaks from the socializing traditions of the past, to refresh the drinking moments of today.

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He finished Bachelor of Science in Computer Science and Information System at Centro Escolar University in Manila. During his academic years, he has been an epitome of what a servant leader is. He was very active engaging into various extracurricular activities and served as an officer in different organizations.

Heineken® has launched its latest brewing innovation, Heineken® Silver, a smooth, easy to drink and accessible tasting beer that provides Filipino drinkers with a premium alternative that is truly designed for today’s social gatherings. 

Following in the footsteps of the brand’s iconic original, Heineken® Silver is brewed by seasoned master brewers using beautifully simple, natural ingredients, including Heineken®’s famous A-yeast and quality pure malt, as well as sustainably sourced barley that supports HEINEKEN’s wider commitments to Brew a Better World.

To create the smooth Heineken® Silver taste, a unique brewing process ensures every bottle has the perfect ratio of flavours, resulting in a balanced, less bitter taste.

To introduce Heineken® Silver in the market, HEINEKEN Philippines led by its Country Manager Michael Vainio gathered personalities, key partners, and representatives from the media at The Fifth at Rockwell in Makati City to get first dibs on the brewer’s new beer. The main event was hosted by actor and TV personality KC Montero and radio personality Tony Toni, while Mars Miranda—one of Manila’s favorite DJs—took care of the after-party.

Vainio said, “At Heineken®, we are always looking to bring products to the market that match the needs of our consumers. With the changing drinking culture within the Philippines, we are seeing drinkers wanting a beer that matches the smooth and easy to drink moments, that allow them to enjoy and celebrate time with friends and family. Heineken® Silver has been perfectly designed for these moments, delivering a smooth and easy to drink beer that can be enjoyed in a variety of different settings, where people come together to celebrate real and fun connections together.”

(L-R) DJ Tony Toni_ Enrique Martinez, Asia Brewery CFO_ Michael Tan, Asia Brewery COO_ Mika Tagle, Heineken PH Marketing Manager_ Michael Vainio, Heineken PH Country Manager_ KC Montero
HEINEKEN gathered personalities, key partners, and representatives from the media at The Fifth at Rockwell in Makati City to get first dibs on the brewer’s new beer.

Heineken® Silver is available for purchase for 18 years old and up in both on and off-trade retail channels. It comes in 330ml cans and bottles as well as 500ml cans.

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