Massive crowd excitement was seen as leading global AI device provider HONOR Philippines officially kicked off the first day sale of the highly anticipated HONOR 600 Series at the SM Mall of Asia Music Hall on May 30, drawing thousands of fans, tech enthusiasts, and shoppers eager to get their hands on the newest AI smartphone sensation.
The first day sale event marked another milestone for HONOR Philippines as consumers gathered to experience the HONOR 600 Series and its AI-powered features firsthand. The event also showcased the strong anticipation surrounding the smartphone lineup following its recent launch.
Star-Studded Celebration at SM Mall of Asia
The celebration transformed the iconic venue into a full-scale fan fest, highlighted by a star-studded lineup of performers and celebrity guests such as the up-and-coming PPop sensations FINA and It All Started In May, newly-crowned The Miss Philippines queens Allyson Hetland, Jenrose Javier, Trexy Roxas, Marian Arellano, and Catherine Wardle, and reigning Miss Earth Philippines 2025 Joy Barcoma as the host.
The event brought together fans, shoppers, and technology enthusiasts who gathered to witness the festivities and explore the latest smartphone offering from HONOR Philippines.
The biggest young stars of Pinoy Big Brother were also in attendance, including Sofia Pablo, Marco Masa, Ashley Sarmiento, and Rave Victoria, with an electric performance by Carmelle Collado.
“We are truly overwhelmed by the incredible support we have been getting for HONOR 600,” said Stephen Cheng, Vice President of HONOR Philippines. “The turnout at our first day sale event proves how excited Filipinos are about AI-powered innovation. HONOR 600 is designed to bring flagship-level AI experiences to more users, and we’re thrilled to celebrate this milestone with our HONOR fans.”
The statement highlighted the strong reception that the HONOR 600 has received from Filipino consumers and the growing interest in AI-powered mobile technology.
Celebrity Performances Energize the Crowd
As part of the main program, Rabin Angeles and Angela Muji delighted attendees with special performances and fan interactions.
The crowd erupted even more as James Reid took the stage to serenade the thousands of fans who attended the event. His performance became one of the key highlights of the celebration.
Mayonnaise capped off the event with a crowd-pleasing set that had the entire venue singing along. The performance brought the festivities to a memorable close as attendees enjoyed an evening of entertainment alongside the first day sale activities.
The combination of celebrity appearances, live performances, and fan interactions contributed to the festive atmosphere that filled the SM Mall of Asia Music Hall throughout the event.
HONOR 600 Series AI Features Take Center Stage
Beyond the entertainment, visitors enjoyed immersive demo zones where they explored the HONOR 600’s AI capabilities, including AI Image to Video, AI Eraser, AI Outpainting, and its advanced portrait photography features.
Guests were given the opportunity to experience these features firsthand through interactive demonstrations. The demo areas allowed attendees to see how the HONOR 600 Series integrates AI-powered tools into everyday smartphone photography and content creation.
The AI feature showcases became one of the major attractions during the first day sale event, drawing interest from visitors who wanted a closer look at the smartphone’s capabilities.
HONOR 600 Series Continues Strong Momentum
The successful first day sale event marks another major milestone for HONOR Philippines following the successful launch of the HONOR 600 Series.
With its powerful AI innovations, premium design, and compelling value proposition, the HONOR 600 continues to capture the attention of consumers nationwide. The strong turnout at the event reflected the growing excitement surrounding the smartphone lineup and its AI-powered features.
As HONOR Philippines continues to expand its presence in the local market, the HONOR 600 Series remains one of the brand’s latest offerings aimed at bringing advanced AI experiences to more users.
Pricing and Availability
The HONOR 600 Series sees HONOR 600 5G priced at Php 28,999 for 8GB+256GB, Php 32,999 for 12GB+256GB, and Php 37,999 for 12GB+512GB.
Meanwhile, the HONOR 600 5G Pro with 12GB+512GB is priced at Php 49,999.
Consumers may purchase the HONOR 600 Series through HONOR Experience Stores and Partner Stores nationwide. The smartphone lineup is also available online via Lazada, Shopee, and TikTok Shop.
For more exciting announcements, visit HONOR’s official website and follow HONOR Philippines on Facebook, Instagram, and TikTok.
