Global AI devices provider HONOR Philippines has partnered with Studio Viva for a new entertainment-driven campaign ahead of the highly anticipated launch of the HONOR 600S in the Philippines. The collaboration brings the HONOR 600S launch together with an original drama reel, giving audiences an entertainment-focused way to discover the upcoming device.
As part of the collaboration, HONOR Philippines and Studio Viva are introducing “The CEO’s New Jowa,” a drama reel starring Guji Lorenzana and Krissha Viaje. The series premieres on October 1, 2026, coinciding with the official launch of the HONOR 600S in the Philippines.
The partnership gives the HONOR 600S a role within the entertainment campaign, with the device featured as part of the drama reel. “The CEO’s New Jowa” combines romance and drama while showcasing the HONOR 600S through selected scenes captured using the device.
HONOR 600S Featured in “The CEO’s New Jowa”
Blending romance and drama, “The CEO’s New Jowa” offers audiences an engaging story while organically showcasing the HONOR 600S. Select scenes in the drama reel were captured using the device, giving viewers a glimpse of its imaging capabilities as part of the narrative experience.
The drama reel provides audiences with an opportunity to see the HONOR 600S featured within the story as the series follows its entertainment-driven format. The campaign also connects the device with content creation through the use of the HONOR 600S to capture selected scenes.
The series stars Guji Lorenzana and Krissha Viaje and premieres on October 1, 2026. Its premiere coincides with the official launch of the HONOR 600S, making the drama reel part of HONOR Philippines’ launch campaign for the device.
HONOR Philippines Connects Technology and Entertainment
The partnership reflects HONOR Philippines’ commitment to connecting with young professionals, content creators, and digitally engaged consumers through innovative campaigns that merge technology, entertainment, and creativity.
“We’re excited to partner with Studio Viva to introduce the HONOR 600S in a fresh and engaging way,” said Stephen Cheng, Vice President of HONOR Philippines. “Through The CEO’s New Jowa, we’re giving audiences an entertaining story while giving them a glimpse of the HONOR 600S and what it can bring to their own creative experience.”
The collaboration between HONOR Philippines and Studio Viva introduces the HONOR 600S through a campaign that combines technology, entertainment, and creativity. The drama reel also gives audiences a glimpse of the device’s imaging capabilities through selected scenes captured using the HONOR 600S.
Catch “The CEO’s New Jowa” and the HONOR 600S Launch
Catch the drama reel “The CEO’s New Jowa” on October 1, 2026, on HONOR Philippines’ social media pages, alongside the official launch of the HONOR 600S. Additional details, including pricing, availability, and other launch offers, will be revealed soon.
The HONOR 600S grand launch can be watched here: https://bit.ly/H600S_GrandLaunch_PR.
For more information about HONOR Philippines, audiences may visit: https://www.honor.com/ph/. To stay updated on launch announcements, product information, and exclusive offers, audiences can follow HONOR Philippines’ social media platforms on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok (Tiktok.com/@honorphilippines) for exclusive launch updates, product information, and more.
