Manulife’s new digital campaign strengthens its commitment to helping Filipinos make every day better in 2021

By Iconic MNL
2 Min Read
NY Campaign Manulife

Leading global life insurer Manulife has launched a new digital campaign to reaffirm and strengthen its commitment to help Filipinos make every day better in 2021. The campaign kicks off with a digital film titled “Goodbye, Hello,” which Filipinos can now watch on Manulife Philippines’ official Facebook page and YouTube channel.

The film features the story of Miguel and his Lola Nora, as they prepare to take on 2021, following the challenges they faced in the previous year. The film touches on the importance of learning new things, and turning difficulties into opportunities.

“The year 2020 taught us a lot of things. Because of the pandemic, our values and priorities have changed. We focused on the truly essential, and realized what we must do to make our loved ones feel cherished and protected,” said Melissa Henson, Senior Vice President and Chief Marketing Officer of Manulife Philippines. “The new year gives Filipinos the opportunity to look back and look ahead at the same time, and we at Manulife Philippines are determined as ever to be with them in every step of their financial journey. As our new digital film aptly puts it—when life stops, we keep going with you.

To help Filipinos cope with the challenges of 2020, Manulife Philippines has embarked on various initiatives, such as making its yearly renewable term insurance product more affordable; creating a flexible life and health insurance plan, HealthFlex, so Filipinos can customize their health coverage based on their needs; and upgrading its digital capabilities to help customers access their plans and equip its financial advisors to assist customers remotely. In 2021, Manulife aims to advance its efforts to make every day better for more Filipinos.

To know more about Manulife’s programs, visit their website at or Facebook page at

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