The Palawan Group of Companies launches its “There Na” campaign to honor Overseas Filipino Workers and highlight the importance of fast and reliable international remittance services. Featuring Marian Rivera, the campaign celebrates OFWs as modern-day heroes who continue to support their families from across the globe.
For millions of Filipino families, Overseas Filipino Workers (OFWs) are everyday heroes who carry the weight of sacrifice so their loved ones can build better lives back home. Every remittance tells a story of love, resilience, and deep responsibility.
In tribute to these modern day heroes, the Palawan Group of Companies launches its “There Na” campaign, shining a spotlight on OFWs and reinforcing the value of fast, reliable, and accessible international remittance services. The campaign highlights how financial support sent from abroad plays an essential role in sustaining Filipino families across the country.
Through Palawan Express Pera Padala and PalawanPay, families can receive support quickly and securely via more than 45 international remittance partners and thousands of branches nationwide or through the mobile app anytime and anywhere. This extensive network ensures that distance never becomes a barrier to care.
Real Stories of Overseas Filipino Workers
In the campaign’s commercial, the message behind “There Na” comes to life through real stories of overseas Filipino workers, whom many Filipinos regard as modern day heroes.
A construction worker in Dubai sends his son’s allowance for school in Luzon. A seafarer in Alaska sends funds to her wife in the Visayas. Meanwhile, OFWs in Hong Kong also send financial support to their families back home. These everyday moments highlight the reality that even across great distances, Filipino families remain connected through the support sent by their loved ones abroad.
The stories featured in the campaign emphasize how remittances represent more than financial transactions. They symbolize care, commitment, and the enduring connection between OFWs and their families.
Marian Rivera Brings the “There Na” Message to Life
Bringing the campaign message to life is Marian Rivera, who for many Filipinos will always be associated with Darna, a character widely recognized as a symbol of strength, courage, and timely rescue.
In the commercial, Marian Rivera appears in Cavite receiving a gift from her grandfather in Spain, demonstrating how international remittances can be claimed quickly, securely, and with ease. Her presence reinforces the campaign’s message that when loved ones abroad send support, families in the Philippines can receive it without delay.
Just as Darna represents reassurance in moments of need, Marian Rivera’s role in the “There Na” campaign reflects the comfort families feel knowing that financial support from overseas arrives safely and reliably. By connecting the heroism seen on screen with the real life sacrifices of OFWs, the campaign highlights a powerful truth: when love is sent home, it is already there.
Marian Rivera said the campaign connects her experiences with the realities faced by Filipino families:
“I always stepped in to help those in need on screen, and this campaign brings that same energy to real life, helping families receive support quickly and safely. It feels meaningful to stand with a 100% Filipino-owned company that truly serves and uplifts our modern day heroes in their everyday lives.”
Supporting Filipino Families Through Accessible Remittance Services
Palawan Group President and CEO Karlo M. Castro shared:
“This campaign is our way of honoring the sacrifices of our kababayans abroad. OFWs are real heroes, working tirelessly, often from thousands of miles away, to provide for their families. Every peso they send carries their love, hope, and dreams, and we want to make sure it reaches home safely, quickly, and with peace of mind. ‘There Na’ is our promise to stand with them, celebrating their dedication and the lives they touch every day.”
Palawan Group’s services support this mission by making it simple for families to claim international remittances. Funds can be received at 3,500 Palawan Pawnshop Palawan Express Pera Padala branches across the Philippines, or directly through the PalawanPay app for users who prefer digital convenience.
This combination of physical reach and mobile access allows families to receive support quickly while choosing the method that works best for them. The accessibility of these services reinforces the campaign’s message that help arrives exactly when it is needed.
Much like Darna, who protects the innocent and helps those in need, Palawan Group aims to be a dependable presence for Filipino families. As a cultural icon, Darna represents empathy, courage, and hope. These values closely align with the company’s mission to ensure support remains within reach for loved ones back home.
Palawan Group Chief Marketing Officer Bernard Kaibigan emphasized the emotional significance of remittances in maintaining family connections despite physical distance.
“Distance may separate families physically, but it should never weaken the love that binds them. Through ‘There Na,’ we show how remittances can reach loved ones efficiently and safely, helping overseas Filipinos stay present in the lives of their families even when they are far from home.”
Celebrating OFWs as Everyday Heroes
The “There Na” campaign draws a powerful parallel between the heroism once portrayed on screen and the real dedication of overseas Filipino workers.
Just as Darna stood for strength, courage, and stepping in to help others, the campaign champions OFWs as everyday heroes whose remittances carry care, connection, and support across the globe. For many Filipino families, these remittances serve as vital lifelines that help provide for education, healthcare, daily expenses, and long term goals.
With Marian Rivera’s warmth and trusted presence, the campaign’s message resonates strongly with Filipino audiences. It highlights the reality that wherever Filipinos are in the world, their love and support for their families remain constant.
Through the “There Na” campaign, Palawan Group reinforces a simple but powerful message: wherever Filipinos are in the world, when they send support to their loved ones, it is “There Na.”
