The Palawan Group of Companies joined the Ilonggo community in celebrating Dinagyang Festival 2026 as a Sponsor, underscoring the strategic importance of the Visayas region, particularly Iloilo, as a key growth market for the brand. Deeply rooted in devotion, identity, and collective pride, Dinagyang Festival brought together Ilonggo families, workers, entrepreneurs, and balikbayans from across the country and overseas. The celebration served as a meaningful platform for the Palawan Group of Companies to strengthen its long-standing partnership with the region while reinforcing its role as a trusted and accessible financial lifeline for Ilonggos.
Dinagyang Festival is widely recognized as a cultural and religious celebration that reflects the faith and resilience of the Ilonggo people. By participating in Dinagyang Festival 2026, the Palawan Group aligned itself with the values of unity, pride, and community engagement that define the annual event. The company’s presence highlighted its continued commitment to supporting local traditions while remaining closely connected to the communities it serves.
On-Ground Activations and Golden Caravan Highlights
As part of its Dinagyang Festival 2026 activities, the Palawan Group of Companies mounted on-ground activations designed to encourage closer engagement with the public while enhancing the overall festival experience. Among the highlights was the Golden Caravan, an exclusive jewelry-selling event held from January 22 to 25, 2026, along Bonifacio Drive in Iloilo.
The Golden Caravan featured curated jewelry selections that attracted festivalgoers looking for both value and quality. In addition to the jewelry showcase, the event offered interactive activities and exciting prizes, creating a dynamic space that complemented the festive atmosphere of Dinagyang. These activities allowed the Palawan Group to directly connect with the community, reinforcing familiarity with its products and services while contributing to the vibrancy of the celebration.
Dinagyang Festival Float and Continued Recognition
The Palawan Group of Companies also took part in the Dinagyang Festival Float on January 23, 2026. The float featured floral elements and animal figures surrounding an image of Señor Sto. Niño, reflecting the religious and cultural essence of the festival. The visually striking presentation earned First Runner Up at the Dinagyang Festival 2026 Parade of Lights.
This recognition marked the Palawan Group’s fourth consecutive year of acknowledgment in the competition. A participant in the Dinagyang Festival since 2007, the company’s sustained involvement reflects a long-standing show of support, pride, and unity with the Ilonggo community. Its continued participation demonstrates consistency in celebrating local heritage while maintaining a visible presence during one of the region’s most significant cultural events.
“Dinagyang has always been a celebration of faith, unity, and resilience, values that deeply resonate with who we are as a company. Our participation in the festival reflected our genuine partnership with the Ilonggo community and demonstrated Palawan Group’s role as a reliable kasangga that Ilonggos can count on for their daily financial needs and future aspirations,” said Karlo M. Castro, President and CEO of the Palawan Group.
Localized Promos and PalawanPay Engagements
In line with the Dinagyang Festival 2026 festivities, the Palawan Group rolled out localized Dinagyang promos at its branches and on PalawanPay. These offers were designed to provide practical value to customers while extending support beyond the festival season. Promos included libreng interest on sangla, discounts on select rematado jewelry items, and ProtekTODO micro-insurance options that offered accessible financial protection.
Select PalawanPay users also received vouchers to encourage faster, safer, and more convenient cashless transactions. These initiatives reflected the company’s focus on meeting the evolving financial needs of VisMin communities through both in-branch and digital platforms.
“What keeps the Palawan Group close to our customers is our ability to grow with them. As we introduce new services, we ensure they are grounded in how VisMin communities actually use and experience Palawan products. The continued support and advocacy we see from Ilonggos and VisMin sukis affirm that these services genuinely respond to their needs,” expressed Bernard V. Kaibigan, Chief Marketing Officer of the Palawan Group.
Nineteen Years of Commitment to Iloilo and Guimaras
Dinagyang Festival 2026 marked the Palawan Group’s 19th year of participation in the celebration, having consistently supported the festival since 2007. This long-standing presence reflects the company’s deep roots in the province. Palawan Pawnshop-Palawan Express Pera Padala currently operates 113 branches across Iloilo and 8 branches in Guimaras, supported by almost 700 associates in Iloilo.
Through these branches and its dedicated workforce, the company continues to deliver serbisyong may malasakit to local communities every day. The Palawan Group’s extensive presence in the region reinforces its role as a dependable financial partner for Ilonggos, whether for daily transactions, business needs, or long-term financial goals.
Reinforcing Accessible Financial Support Beyond the Festival
Through its active participation in the Dinagyang Festival 2026, the Palawan Group of Companies celebrated Ilonggo culture and tradition while reaffirming its commitment to providing accessible and reliable financial services across the Visayas region. By combining community engagement with essential financial solutions, the company ensured that support remained readily available to Ilonggos.
Whether families were celebrating together, managing small businesses, sending money to loved ones, or planning for the future, the Palawan Group remained a consistent and trusted presence. Its involvement during Dinagyang Festival 2026 reflected a commitment that extends beyond the celebration, reinforcing long-term partnerships with the communities it continues to serve.
