Pico de Loro Cove, which has long been committed to supporting local communities, further strengthens its advocacy through the launch of Lasang Lokal, Proudly Pico. This culinary travelogue series highlights Filipino flavors by bringing food narratives to life through storytelling.
Set against the natural landscape of the cove, the series goes beyond showcasing dishes on the plate. It highlights the stories, inspirations, and local connections behind each culinary creation. Each episode explores how ingredients are sourced, how traditions are preserved, and how the Pico de Loro culinary team transforms ideas into meaningful dining experiences.
Through this approach, Lasang Lokal, Proudly Pico positions Filipino cuisine not only as food, but as a cultural expression shaped by community, heritage, and creativity.
Elevating Filipino Cuisine Through Storytelling and Experience
Designed as a guided culinary journey, the series emphasizes the richness of Filipino cuisine while presenting it through a modern and thoughtful lens. Each feature blends tradition with innovation, showcasing how local flavors can be elevated while staying deeply rooted in community values.
The project reflects Pico de Loro Cove’s continued commitment to creating experiences that are not only memorable but also meaningful. By focusing on storytelling, the series highlights the people, places, and processes behind each dish, reinforcing the connection between food and cultural identity.
This approach also strengthens the visibility of local producers and culinary traditions, reinforcing the importance of sustainable sourcing and community engagement in hospitality experiences.
Batangas Takes the Spotlight in the First Episode
The first episode of Lasang Lokal, Proudly Pico explores the province of Batangas, featuring one of the property’s signature offerings, Fresh Catch. This segment highlights seafood sourced directly from the day’s haul at Wawa Port in Nasugbu.
The episode is hosted by Pico de Loro Cove’s own Chef Marlon Granados and Jerick Cahayon, both of whom are natives of Batangas. Their involvement adds a deeply personal layer to the storytelling, as they return to familiar grounds to engage with local fishermen.
The narrative follows their visit to Wawa Port, where viewers are given a closer look at the daily rhythm and livelihood of the fishing community. This segment emphasizes the importance of local sourcing and the strong ties between the community and the coastal environment.
By showcasing the origins of the ingredients, the episode reinforces the authenticity and freshness behind each dish served at Pico de Loro Cove.
From Local Waters to Elevated Dining Experiences
After the visit to Wawa Port, the journey continues back at Pico de Loro Cove, where the freshly sourced ingredients are transformed into curated dishes. These meals are prepared for guests who visit the property, allowing them to experience the full journey from sea to table.
This transformation highlights the culinary team’s creativity and dedication in turning simple, locally sourced ingredients into elevated dining experiences. It also demonstrates how food can serve as a bridge between local communities and guests seeking meaningful culinary experiences.
Through this process, Lasang Lokal, Proudly Pico reinforces the idea that Filipino cuisine is dynamic, evolving, and deeply connected to its environment.
Leadership Perspective on Food, Storytelling, and Connection
“At Pico de Loro Cove, food is an experience that connects people to place and to story,” says Leah Magallanes, Vice President – Quality and Sustainability for SM Hotels and Conventions Corporation. “This series allows us to share the heart behind what we do, while honoring the flavors that define us.”
Her statement reflects the broader vision behind the series, emphasizing the importance of storytelling in hospitality and the role of food in preserving cultural identity.
A Digital Series Celebrating Filipino Flavors One Story at a Time
Lasang Lokal, Proudly Pico will be released across the official platforms of Pico de Loro Cove. The series invites audiences to discover Filipino cuisine in a deeper and more immersive way by combining storytelling, culinary artistry, and community engagement.
Each episode is designed to encourage viewers to rediscover Filipino flavors through the lens of tradition, creativity, and place-based identity. By doing so, the series strengthens appreciation for local food culture while highlighting the people who bring it to life.
Ultimately, Lasang Lokal, Proudly Pico positions Filipino cuisine as both a cultural heritage and a living narrative, told one story at a time.
