The Filipino Chinese Baker’s Association Incorporated (FCBAI) Bakery Fair 2025 highlighted URC Flour’s commitment to innovation and expertise, reinforcing its position as a leader in the Philippine flour industry. Through an engaging booth, live demonstrations, and educational displays, URC Flour showcased its dedication to empowering bakers with high-quality products and advanced techniques.
“Innovation is at the heart of everything we do,” said Naida Ebora, Sales, Marketing, and Distribution Manager for the URC Flour Division. “With the recent opening of our Sariaya Plant, we continuously strive to develop products that meet the evolving needs of bakers, whether they are home enthusiasts or seasoned professionals. Our goal is to provide them with the tools and resources they need to create exceptional baked goods,” added Ebora.
URC Flour aligned with this year’s theme of “Rise and Shine,” emphasizing its mission to help bakers excel. Central to their concept was the introduction of “SIKAT,” a campaign designed to empower bakers with quality flour solutions and support their journey toward success.
In Filipino, “SIKAT” means to shine, to be radiant, or to achieve success. The campaign embodies URC Flour’s dedication to helping bakers stand out in their craft. “With URC Flour, we want to empower you to be SIKAT in your baking endeavors. We understand that every baker, from home enthusiasts to established professionals, dreams of creating baked goods that stand out, that are truly exceptional. That’s why we’ve dedicated ourselves to providing you the highest quality flour, the perfect foundation for your culinary masterpieces,” said Ebora.
URC Flour’s exhibit featured live baking demonstrations led by Chef Aileen Asilom. These sessions captivated audiences as Chef Asilom showcased the versatility and superior performance of URC Flour’s product range. Attendees witnessed firsthand how URC Flour can enhance texture, flavor, and overall quality in various baked goods.
In addition to live demonstrations, URC Flour provided interactive displays that educated visitors about the science behind baking. These displays explained how different flour types influence texture, structure, and taste, giving bakers deeper insights into improving their craft. Attendees gained practical knowledge on selecting the right flour for specific recipes, enhancing both home and professional baking practices.
URC Flour representatives were available throughout the event to answer questions, offer baking tips, and share expert advice. This hands-on engagement reinforced the company’s dedication to education and knowledge-sharing, ensuring bakers gained valuable insights to improve their skills.
URC Flour’s participation in the FCBAI Bakery Fair 2025 underscored its ongoing commitment to innovation and support for the baking community. By introducing the SIKAT campaign, delivering live demonstrations, and engaging visitors with educational content, URC Flour continues to lead the industry with quality products and valuable resources. As the baking industry evolves, URC Flour remains dedicated to empowering bakers nationwide, enabling them to create standout creations that truly “rise and shine.”
The FCBAI Bakery Fair 2025 served as a platform for URC Flour to reinforce its role as a key partner for bakers. The alignment of URC Flour’s SIKAT campaign with the fair’s “Rise and Shine” theme sent a powerful message of encouragement and inspiration. By consistently providing premium flour products and unwavering support, URC Flour empowers bakers to achieve success in their culinary pursuits.
