Puregold Price Club Inc. continues to prove that growth and inclusivity are not mutually exclusive, but mutually reinforcing. Now with more than one million active members in its Tindahan ni Aling Puring program, Puregold has transitioned from being a traditional retailer to a major catalyst for grassroots economic empowerment in the Philippines. This evolution was evident during the highly successful 2025 Tindahan ni Aling Puring Sari-Sari Store Negosyo Convention, which took place from May 15 to 17 at the World Trade Center in Pasay City.
Welcoming nearly 50,000 sari-sari store owners and micro-entrepreneurs from all over the country, the event was more than just a tribute to customer loyalty—it was a powerful milestone underscoring Puregold’s commitment to fostering inclusive economic growth through the MSME (Micro, Small, and Medium Enterprises) sector.
Ferdinand Vincent P. Co, President of Puregold, remarked, “Our business’s impact isn’t measured not only by store count, but in lives changed. When a sari-sari store thrives, a family moves forward, a community strengthens, and the economy grows from the ground up. By enabling our Ka-Asensos to succeed, we’re paving the road to thriving communities.”
From Loyalty Program to Economic Platform, Tindahan ni Aling Puring program, which began 21 years ago as a simple store-based card initiative, has grown into a nationwide platform for micro-entrepreneurship. More than just providing perks and rewards, the program connects members with critical enablers, ranging from access to affordable products, business education, and digital tools to community-building opportunities.
The 2025 convention embraced the theme, “Piliin si Aling Puring, Kayang-Kaya Umansenso,” emphasizing that financial mobility and national economic development can be achieved one sari-sari store at a time. For Puregold, Tindahan ni Aling Puring is not merely a loyalty program—it is a mission to empower everyday entrepreneurs with the resources and support they need to succeed.
Through key initiatives such as Mas Pinababang Presyo Araw-araw and Panalo sa Branded, Tindahan ni Aling Puring members can purchase high-demand, high-margin products at competitive prices, enabling them to improve profitability at the shelf level. These programs directly impact the sustainability of sari-sari stores, helping members stay competitive and responsive to their communities’ needs.
Bridging the Digital DividePuregold also recognizes the importance of technology in driving micro-business growth. Tools such as the Puregold Mobile App and P-Wallet have empowered Tindahan ni Aling Puring members to manage their inventory, place orders, and accept payments digitally. These innovations allow sari-sari store owners to run their businesses more efficiently and with greater transparency, bringing them closer to the operating standards of larger retail chains.
By integrating digital solutions, Puregold not only boosts the operational capacity of micro-retailers but also strengthens their role as community hubs that provide both essential goods and services in even the most remote areas of the country.
A Powerful Growth EngineTindahan ni Aling Puring is proving to be a strategic growth engine not just for Puregold, but for the Philippine economy. With over one million members serving as both customers and product distributors, the program effectively mobilizes a built-in salesforce that spans across the archipelago. This decentralized network gives Puregold unparalleled reach into local communities—an advantage few competitors can replicate.
The 2025 convention also highlighted strong collaboration with brand partners and suppliers. These stakeholders used the event as a platform to directly engage with sari-sari store owners, creating valuable opportunities for product education, brand awareness, and long-term loyalty. For FMCG companies, Tindahan ni Aling Puring offers direct, high-trust, and high-volume engagement at scale.
A Commitment to Shared Progress, a time when inflation and economic uncertainties challenge even the most resilient markets, micro and small businesses have proven to be a backbone of stability. Representing 99.5% of all businesses in the Philippines and employing more than 60% of the workforce, MSMEs are essential to national economic resilience. Yet many remain underserved in terms of access to formal distribution, financing, and technology.
Puregold is helping to bridge that gap. By integrating sari-sari stores into a larger ecosystem of supply, support, and innovation, the company is turning inclusion into a long-term competitive edge—and a national imperative.
“We’ve always believed that progress should be shared,” said Vincent Co. “And when we say ‘Tuloy ang Asenso,’ we mean it—for our members, our partners, and the country.”
Through Tindahan ni Aling Puring, Puregold isn’t just helping small stores succeed—it’s helping build a stronger, more inclusive Philippine economy from the ground up.
