Building on the momentum of last year’s success, realme FanFest continues to grow and evolve in meaningful ways each year. What once began as a local celebration has now taken the regional stage: the realme FanFest 2024, brought to life in partnership with Stratminds Events, earned a nomination at the Marketing Events Awards 2025 in Singapore under the “Best Consumer Event: Product Launch/Re-Launch” category. Competing alongside global brands, this recognition is a testament to how realme’s fan-first campaigns continue to break boundaries and expectations.
This year, realme levels up the celebration as it commemorates the 7th annual FanFest in 2025 with the theme REALmix. With an emphasis on authenticity, storytelling, and musicality, REALmix is designed as a month-long celebration that places the spotlight squarely on its fans. Rather than simply marking brand milestones, the 2025 edition of FanFest aims to hand over the mic to the Squad, encouraging them to express their identity and share what being part of the realme community means to them.
The 2025 FanFest is anchored on three major initiatives, each crafted to elevate fan participation and celebrate the voices and talents of the community behind the brand.
The Real Soundtrack: Songwriting Contest
One of the biggest highlights of this year’s celebration is the nationwide songwriting competition launched by realme. Open to all aspiring musicians aged 18 and above, this contest invites participants to craft original songs based on themes of authenticity, togetherness, and community.
More than a showcase of musical creativity, the contest offers a rare opportunity for emerging talents to shine on a national platform. The winning entry will receive a substantial P300,000 prize and the additional honor of having their song professionally recorded and released as the official track for realme’s holiday campaign. Through this initiative, realme is not just creating content—it is providing a meaningful avenue for young musicians to express themselves and be heard.
Keeping It Real: Stories That Resonate
Another core feature of this year’s FanFest is the return of the Keeping It Real series. Brought back by popular demand, this storytelling campaign dives deep into the real-life experiences of realme’s most loyal fans and creators.
As part of its ongoing mission to uplift genuine voices and meaningful connections, realme partnered once again with artists and personalities who have previously worked with the brand. Among those returning to the spotlight are The Juans and Aiyana Perlas, both of whom will be featured in this year’s episodes. They will share personal stories that reflect how realme has supported them in their pursuits, from passion projects to personal breakthroughs.
New episodes of Keeping It Real will be released weekly on realme’s official Facebook page, giving fans a behind-the-scenes look at the lives of these individuals and the role that realme plays in their everyday journey.
Weekly realMIX Giveaways
To keep the fan energy going strong throughout the month of August, realme is also rolling out weekly realMIX Giveaways. These digital giveaways are open to everyone, requiring only simple online participation to enter. Fans who join can win exclusive realme merchandise and products, adding a layer of fun and anticipation each week.
In addition to the giveaways, fans can also expect a month packed with exciting promos and discounts—both online and in physical retail locations. Whether it’s through snagging a special deal or winning official merchandise, fans will have plenty of ways to engage with the celebration.
This August, the Spotlight is on the Fans
More than just another campaign, realme FanFest 2025 is being positioned as a true celebration of self-expression. It’s a stage where fans can speak, create, share, and be celebrated. From music and storytelling to giveaways and exclusive offers, every part of this year’s FanFest is designed to uplift the realme community and honor their role in shaping the brand’s journey.
Fans who wish to participate in the songwriting contest or join the weekly giveaways are encouraged to stay updated through realme’s official Facebook page. Announcements and mechanics will be posted there throughout August. With so many opportunities for engagement, creativity, and rewards, this year’s realme FanFest is shaping up to be one of the most exciting yet.
