After becoming a global ambassador and collaborator for PUMA in 2024, Rosé now introduces her first full collection: PUMA x ROSÉ.
A Personal and Poetic Collection
The new monochromatic collection reflects Rosé’s creative vision, blending her personal references with PUMA’s rich design heritage. The drop highlights oversized basics balanced with feminine design elements and tailored details. These pieces honor PUMA’s history in sportswear while presenting a modern perspective. The range also introduces a special “ROSIE” wordmark and fresh takes on the classic PUMA Speedcat.
The campaign visuals bring the collection to life through soft, dreamlike imagery. Shot against green pastoral landscapes, the photos capture a nostalgic and unfiltered mood. The visual direction matches Rosé’s intent to express quiet rebellion, raw honesty, and everyday confidence.
Rosé shared her perspective on the launch. “This PUMA x ROSÉ collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self. We carried that same feeling into the campaign, which was all about capturing that raw, unfiltered version of me. I wanted it to feel like how I see myself without all the noise, and I think there’s something really powerful in that. We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real,” said Rosé.
Reinventing the Speedcat
Following her earlier Speedcat-themed campaign, Rosé reimagines the racing-inspired silhouette with two distinct versions. The Speedcat Ballet integrates pointe-inspired laces, creating a design that nods to dance and movement. The Speedcat OG Premium introduces bold statement lacing that envelops the upper, adding a striking new element to the familiar shape.
The footwear anchors the collection by balancing heritage with new design directions, highlighting Rosé’s influence on one of PUMA’s most iconic shoes.
Apparel Inspired by Streetwear and Sport
The apparel line reflects Rosé’s approach to blending sporty silhouettes with modern aesthetics. Classic PUMA tracksuits are reinterpreted in the Oversized Track Jacket and Relaxed Track Pants, giving legacy styles a new identity.
Sportswear-inspired fits extend across the Half-Zip Jacket, Full-Zip Hoodie, and Mesh Top. The Mesh Top carries a bold “ROSIE” graphic on the back, making it a standout piece in the collection. The designs lean toward relaxed fits, offering comfort with a fashion-forward edge.
To complete the look, accessories like the X-Small Duffle and Micro Grip add playful yet functional elements. These compact bags act as visual punctuation throughout the range, offering personality while balancing proportion.
Availability of PUMA x ROSÉ
The PUMA x ROSÉ collection will be available starting August 28, 2025. Shoppers can find the pieces on PUMA.com, at PUMA stores, and through selected retailers.
The release signals an important milestone in Rosé’s collaboration with PUMA. The collection embodies her personal rhythm and vision, merging her artistic expression with PUMA’s sportswear legacy. With footwear, apparel, and accessories working together, PUMA x ROSÉ delivers a unified statement of individuality and style.
