Samsung unveiled its latest Bespoke AI appliances on August 2, 2025, at the Westin Plaza, showcasing a range of innovative, AI-powered home solutions designed to redefine modern living. The event marked the official launch of Samsung’s next-generation lineup in the Philippines, featuring intelligent refrigerators, washers, dryers, air conditioners, and smart kitchen appliances that combine convenience, performance, and energy efficiency in a connected smart ecosystem.
At the heart of the Bespoke AI lineup is Samsung’s continued commitment to making home life simpler and smarter. Each product in the series is engineered to meet specific user needs, empowering homeowners to manage daily tasks more efficiently while enhancing comfort across different areas of the house.
Comfort and Convenience in Every Room
Among the standout innovations introduced during the launch is the 20.9 cu.ft. Bespoke AI™ Refrigerator SBS Family Hub Black DOI, a refrigerator that goes well beyond traditional food storage. This model is equipped with the Family Hub™, a feature that enables users to share photos, stream music, and check fridge contents using built-in View Inside cameras. For hands-free functionality, the refrigerator includes voice control powered by Bixby. Unlike previous iterations, Bixby can now process multiple commands in one sentence, streamlining how users interact with the appliance. Complemented by a sleek, modern design and an Auto Open Door feature, the refrigerator merges style and utility in one smart unit.
In the laundry room, the 25/15 kg Bespoke AI™ All-in-One Front-load Washer-Dryer Combo offers a seamless washing and drying experience without the need to transfer clothes between machines. Its AI Wash & Dry™ technology automatically detects the fabric type and soil level of your laundry load, then selects the best wash and dry cycle accordingly. This intelligent approach minimizes effort while ensuring optimal care for garments.
Samsung also enhances air quality and cooling comfort with the WindFree™ AR9500T Air Conditioner. Unlike conventional air conditioners that produce intense, direct airflow, the WindFree model cools living spaces quietly and gently using thousands of micro holes. This distributes air evenly and maintains a consistent temperature, offering relief without the discomfort of sudden cold drafts.
The kitchen also benefits from Samsung’s smart home innovations. The new Smart Oven offers a multi-functional cooking experience with a range of preset options to suit various dishes. With SmartThings integration, users can control cooking settings remotely through their mobile devices, adding another level of convenience for busy households.
High Performance for Busy Lifestyles
For families and individuals managing tight schedules, Samsung’s Bespoke AI appliances are designed to keep up. The 19 kg Top-load Washer with AI Wash integrates AI-powered fabric sensing, Ecobubble™ technology, and Super Speed cycles, allowing for deep and efficient cleaning even on a time crunch. Whether washing heavy bedding or delicate items, this washer ensures each load is handled with care while maximizing performance.
Energy Efficiency You Can Count On
Samsung places a strong emphasis on sustainability with the inclusion of AI Energy Mode, a feature that helps reduce energy consumption intelligently. By adjusting cycles based on actual usage and needs, this mode conserves power without affecting the appliance’s effectiveness. When paired with SmartThings Energy, users can gain real-time insights into their energy consumption, schedule appliance use during off-peak hours, and adopt more eco-conscious habits at home.
Don’t Miss Exclusive Deals on Bespoke AI
Samsung is encouraging Filipino consumers to take the next step in modern home living with a special promotion. Customers who order any of the new Bespoke AI appliances through Samsung.com/ph or from authorized Samsung dealers nationwide can access exclusive discounts and limited-time bundles. These offers are available for a limited period and provide a timely opportunity to transform your home into an intelligent, efficient, and stylish space.
Samsung continues to push the boundaries of what smart home technology can achieve. With the launch of its Bespoke AI lineup, the brand is not only offering high-performance appliances but also introducing a new way of living one that places comfort, intelligence, and energy efficiency at the forefront.
To learn more about Samsung’s latest innovations and offers, visit https://news.samsung.com/ph.
