Starfinder Optical marks a new milestone with the reopening of its newly renovated and relocated branch at SM Southmall, now located at the Lower Ground Floor, just beside llao llao. The newly refreshed space introduces a larger and more modern layout designed to make eyewear shopping more comfortable and enjoyable for customers.
Having served the Southmall community for years, the reopening reflects the brand’s continued growth while maintaining the trusted service customers have come to expect. The upgraded store layout allows visitors to explore collections more easily while enjoying a relaxed and accessible shopping experience.
To celebrate the reopening, the branch is offering a limited-time promo where customers who meet the required minimum spend can receive a free leather bag. The promotion runs from February 1 to February 28, 2026, giving shoppers an added reason to visit and refresh their eyewear.
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Korean Inspired Eyewear and Expanded Frame Collections
The reopened branch continues to highlight the brand’s Korean-inspired concept. As the first Korean-themed optical store in the Philippines, it is known for carrying fashionable eyewear paired with specialist lenses produced in South Korea. This approach focuses on combining durability, comfort, and modern design, appealing to customers who value both style and functionality.
During the visit, several new frame collections were introduced, including La Bella, Modernique, 6Grams, and Mayfair. The La Bella collection features refined silhouettes designed to reflect effortless beauty and confidence, making the frames versatile enough for both everyday wear and special occasions.
The Modernique collection adds another contemporary option, offering customers a fresh selection of modern and stylish eyewear designs.
Meanwhile, the 6Grams collection stands out for its ultra-lightweight design. Each frame is made from Air Tetron Rayon paired with stainless steel temples, allowing the eyewear to weigh only 6 grams while maintaining durability and comfort for everyday use. The collection is available in various shapes and color palettes, offering a balance between style and practicality.
The Mayfair collection focuses on high-quality craftsmanship combined with timeless design, making it ideal for customers who prefer classic and sophisticated eyewear styles.
The store also continues to carry the popular Twice collection, which still remains one of our personal favorites and continues to grow with new frame designs. During our visit, we also noticed new additions under this collection, giving even more styles to choose from. Among the different collections available, the Twice line is something we often recommend to our friends and family whenever they are looking for new eyeglasses. We like how easy the designs are to style for everyday wear, which is why choosing new frames from this collection felt like a natural choice during our visit.
The frames feature graded lenses and an installable magnetic sunglasses lens that allows wearers to switch between regular eyeglasses and sun protection. This design makes the frames suitable for both indoor and outdoor settings while maintaining prescription needs.
Customizable Tinted Lenses and Photochromic Options
Aside from new frame collections, the store also offers its house brand tinted lenses called Color You, allowing customers to personalize their eyewear by choosing their preferred lens color and shade.
To make the selection process easier, the branch features a display wall where customers can try on eyeglasses fitted with different tinted lens options and see which color best matches their style.
We previously tried adding a blue-tinted lens to one of our eyeglasses and received many compliments when wearing it, especially during events and content shoots. Even with the tinted color, it remained comfortable to wear, including at night. We are also planning to try purple and red-tinted lenses next time, which will surely help elevate our overall look.
For customers looking for additional convenience, the store also offers photochromic lenses that automatically adjust to changing light conditions. This option is ideal for those who frequently move between indoor and outdoor environments and prefer added protection without switching between multiple pairs of glasses.
Why Quality Lenses Make a Difference
One of the reasons the brand continues to be recognized as a trusted optical destination is the quality of its lenses. Compared to eyewear from another local optical shop used previously, a noticeable difference in lens quality and coating durability became evident over time. While lenses from another brand developed stubborn spots that could not be removed despite careful cleaning, eyewear from the brand remained clear and spotless, including an older pair that had been used for years.
This experience highlights how the lenses hold up better against daily wear, humidity, and regular cleaning. The absence of cloudy patches or coating damage reinforces the brand’s focus on durability and long-term performance.
Free Eye Care Services Across All Branches
Beyond eyewear collections, the brand places strong emphasis on customer care across all branches. Customers can benefit from free eye check-ups conducted by licensed doctors, along with free repair and maintenance, and free cleaning services. These offerings help ensure eyewear remains in excellent condition long after purchase, regardless of which branch customers visit.
This consistent approach to after-sales care supports the brand’s goal of providing accessible and dependable eye care for customers of all ages.
Fit and Care Maintenance Service
Customers in the Alabang and Las Piñas area can access an additional level of after-sales support through the Fit and Care Maintenance Service Card. This ongoing service is available exclusively at Alabang Town Center, SM Southmall, and Festival Mall branches.
The Fit and Care program includes professional ultrasonic cleaning, disinfection, polishing, and precise inspection and adjustments. Customers may also receive a surprise during their visit, adding a thoughtful touch to the overall service experience.
With its newly reopened branch, the brand continues to position itself as a destination where fashion and professional eye care come together. The refreshed store, expanded collections, customization options, and dependable after-sales services make it an ideal place for customers looking to level up their style or prioritize their next eye check-up.
From Korean-inspired frames and innovative designs to personalized lens options and reliable customer care, the reopening reinforces the brand’s commitment to quality, comfort, and long-lasting eyewear.
If customers want to learn more, they can check the brand on Facebook, Twitter, Instagram, and website.
