Following its recent recognition as the ‘Best ASEANA Airline Program’ at the ASEANTA Excellence Awards, boutique airline Sunlight Air is entering 2025 with a series of exciting developments.
At an exclusive launch event held at Century City Mall in Makati, the airline introduced a revitalized brand identity that reflects its growth and future aspirations. With a fresh logo, expanded branding, and a new tagline, Sunlight Air is reinforcing its commitment to delivering a premium yet accessible travel experience for its passengers.
Sunlight Air’s Fresh Branding and Tagline
The newly unveiled logo embodies elegance, modernity, and intuitive design, symbolizing Sunlight Air’s journey and continuous evolution. Staying true to its original essence, the updated logo features a sleeker typeface and refined shapes, making it more recognizable. Beyond the logo, the airline has expanded its branding with a versatile color scheme and imagery designed for both digital and print applications. This fresh, integrated look ensures that Sunlight Air remains a standout boutique airline in the industry.
A highlight of the rebranding effort was the premiere of Sunlight Air’s latest television commercial, featuring Sunlight Air Ambassador Yassi Pressman. The TVC showcases the airline’s services, enhanced branding, and commitment to providing a seamless and enjoyable travel experience. The tagline, “Your Next Story,” was introduced alongside these changes, reinforcing Sunlight Air’s dedication to placing passengers’ journeys at the heart of its mission. This inspiring new slogan invites travelers to embark on new adventures with Sunlight Air as their trusted travel partner.
CEO’s Vision for 2025
Sunlight Air CEO Ryna Brito-Garcia expressed enthusiasm for the company’s new direction, stating, “We are thrilled to enter Sunlight Air’s sixth year in the industry with a refreshed new look that symbolizes our unwavering efforts to become an airline that continuously evolves with and for our passengers. This milestone is only the first of many exciting things to come for Sunlight Air in 2025, and we are grateful for the unwavering support of our customers that have brought us here today.”
Expanding Routes and New Travel Destinations
Beyond its visual transformation, Sunlight Air has announced plans to increase flight frequencies to existing destinations while introducing new routes later in the year. These developments coincide with the anticipated arrival of the airline’s newest aircraft, which was first revealed in January.
Although no official announcements were made regarding new destinations, Sunlight Air has expressed interest in expanding its route network to include Bantayan Island and Siquijor. Currently, Sunlight Air operates flights from Clark, Cebu, and Manila to destinations such as Coron (Busuanga), Boracay (Caticlan), Cagayan de Oro, Iloilo, and Siargao.
At the launch event, these destinations were highlighted through immersive travel-inspired installations, giving attendees a glimpse of Sunlight Air’s upcoming domestic travel opportunities. Additionally, guests were treated to an experience at the airline’s ‘SkyCafe,’ a preview of the in-flight service passengers can expect.
Sunlight Air Miles: New Loyalty Program
As part of its latest passenger-focused initiatives, Sunlight Air has introduced a loyalty program, “Sunlight Air Miles,” which has already been soft-launched and is available for early sign-ups via the airline’s mobile app. This initiative allows passengers to earn miles that can be redeemed for both flight-related and non-flight perks, including exclusive merchandise, treats from Sunlight Air’s partner brands, and hotel stays. This program is designed to enhance passenger experience and engagement, offering additional value beyond the journey itself.
Commitment to Filipino Hospitality & Local Partnerships
Demonstrating its commitment to supporting local businesses, Sunlight Air collaborated with the Filipino coffee brand But First, Coffee to provide refreshments at the event. This partnership reflects the airline’s dedication to promoting homegrown enterprises and integrating Filipino culture into the travel experience.
With its locally-produced in-flight meals, signature Filipino hospitality, and an expanding network of domestic destinations, Sunlight Air is poised to strengthen its role as both a connector to scenic local spots and a representative of the Philippine travel experience.
Soaring to New Heights in 2025
Sunlight Air is ready to take flight in 2025 with its new aircraft, refreshed brand identity, and an array of passenger-focused initiatives. To learn more about new routes, loyalty rewards, and upcoming travel experiences, visit sunlightair.ph. For the latest news and updates, follow @experiencesunlight on Facebook and Instagram.
