Nadia Omer takes the helm at airasia MOVE as Chief Executive Officer

airasia MOVE (formerly airasia Superapp) announces Nadia Omer as its new Chief Executive Officer effective 26 October 2023, taking the helm from Mohamad Hafidz Mohd Fadzil who served as airasia MOVE’s acting CEO since April this year. 

Nadia has an impressive track record in category conversion, consumer habit change, and ecosystem value creation from her career journey spanning her early days at P&G to her roles at Nestle and PepsiCo. She most recently served as the Chief Business Officer of Cars24, Southeast Asia before joining airasia MOVE. She brings with her a wealth of experience to steer airasia MOVE forward to become the preferred travel platform of the region with the best value. 

Nadia holds a Master of Business Administration from the Lahore University of Management and a Bachelor of Science degree in Mathematics, Statistics and Economics.

Tony Fernandes, CEO of Capital A and Executive Chairman of MOVE Digital commented, “We are excited for the future of airasia MOVE, as we welcome Nadia into what we will say is a pivotal moment for the organisation. I have been actively interacting with Nadia since the initial announcement of her appointment back in September and have no doubt that she will hit the ground running the moment she officially steps in. As announced last month, we are entering into a new era of travel innovation, and I believe that Nadia’s multifaceted background has uniquely positioned her to lead airasia MOVE forward as Asean’s preferred one-stop travel platform.” 

“She will also be working closely with BigPay, led by Zubin Rada Krishnan to offer seamless access to travel and financial services on one single platform, with integrated financial features. I would also like to thank Mohamad Hafidz for his contributions as the acting CEO of airasia MOVE for the past six months, as he moves on to another role within the Capital A Group.” 

Nadia Omer, CEO of airasia MOVE said, “It’s a privilege to take the helm of airasia MOVE, and I look forward to working with Allstars across the region to create the next growth curve in our journey. I’d like to thank Tony Fernandes for putting his trust in me and count on his continued mentorship to MOVE the business forward. My first priority and commitment is our airasia MOVE customers, always offering best-in-class value and industry-leading products to make travel that much easier, safer and fun. I count on our teams to make every trip a delightful one so that we can win our customers’ hearts to make airasia MOVE the travel app of choice in Asean.

MOVE Digital Sdn Bhd (formerly known as airasia Digital Sdn Bhd) is the digital arm of Capital A Berhad, and encompasses two transformative businesses: airasia Superapp (now airasia move) and BigPay. MOVE is dedicated to revolutionising the travel and financial services sectors by offering innovative, user-centric solutions at the best value. 

airasia MOVE (formerly airasia Superapp) has swiftly become a one-stop travel platform offering value and convenience through seamless end-to-end booking experiences within the past two years, while BigPay has established itself as an innovative fintech provider enabling Southeast Asians to improve their lives through better financial management.