TCL, a global leader in consumer electronics and one of the world’s top two TV brands, is reinforcing its commitment to innovation and enhancing daily life through advanced technology. While maintaining a strong position in the TV market, TCL is actively pursuing leadership in smart home solutions, including air conditioners, washing machines, refrigerators, and audio equipment.
Under the guidance of newly appointed CEO Peter Chen, TCL is setting a new standard in home living. “My vision is to solidify TCL’s presence in these categories, ensuring that we not only continue to innovate but also enrich the lives of consumers worldwide. As we expand globally, my goal is to ensure that TCL remains one of the top innovators in consumer appliances, continuing to meet and exceed the evolving needs of our customers.”
With nearly a decade of experience at TCL, Mr. Chen has witnessed the company’s transformation from a rising star to a dominant force in the TV market. His contributions have been crucial in building market share and establishing TCL as a recognized leader. Mr. Chen’s goals for the company extend beyond its current successes.
This year, TCL is prioritizing global expansion and continued product innovation. The company’s advanced technology is revolutionizing home appliances, offering superior comfort, convenience, and efficiency. The TCL White Lines category exemplifies these advancements, and the company has already achieved notable success in this area.
As of May, TCL has secured the top position in terms of volume sold within the air conditioner market. Additionally, the company holds the No. 1 spot in the split-type category for both YTD 2023 and 2024 in retail stores, according to market research by TRS Research.
In the refrigerator category, TCL has tailored its offerings to various market niches, with top-mounted models capturing significant market share. This targeted approach has allowed TCL to effectively meet diverse consumer needs.
In the washing machine segment, TCL has made a significant impact with a diverse and high-quality product lineup. The focus on high-end top-load models, coupled with competitive pricing, has been a key factor in their success. TCL also offers a broad range of options, including top-load and twin-tub models, catering to various customer preferences.
TCL’s focus on delivering superior technology that seamlessly fits into everyday life is evident. The company earned the No. 1 share in front-load washing machine sales in retail stores in the Philippines, based on cumulative market share data from early 2023 through June 2024, according to TRS Research. This achievement reflects TCL’s commitment to providing products that meet customer needs while maintaining affordability and quality.
“These targeted strategies have been instrumental in fueling our market share growth, reflecting TCL’s commitment to innovation and customer satisfaction across all White Lines categories,” Mr. Chen enthuses.
In addition to global growth, TCL is leading in sustainability and environmental stewardship. This year, the company is integrating advanced energy-saving technologies into its appliances to help consumers reduce energy consumption and lower utility bills. TCL aims to enhance product efficiency while supporting customers in making eco-conscious choices.
“Our dedication to sustainability drives us to continuously push for eco-friendly designs and practices that minimize our environmental impact. We believe in leveraging innovative technology to improve people’s lives, solve everyday problems, and bring joy to families. By focusing on these principles, we aim to inspire and empower individuals to pursue greatness while creating a safer and healthier world for everyone,” Mr. Chen continues.
Elevate your home experience with TCL White Lines Appliances to enjoy enhanced comfort, efficiency, and a cooler way of living.
For more information and updates on TCL’s latest innovations and initiatives, follow the company on its social media channels. You can find them on Facebook, X, and Instagram.
