Unboxing the latest gadgets can be an exciting experience, but finding the right device and enjoying the shopping experience can make a tech upgrade even more memorable. For shoppers looking for a new iPhone or Android phone, upgrading a laptop, or exploring tech accessories and digital gear, a new destination has opened at SM North EDSA.
The Loop X is now officially open on the 3rd floor of SM North EDSA The Annex. As the brand’s very first flagship store, The Loop X introduces a new approach to modern tech retail by bringing technology, lifestyle, and interactive experiences together in one space.
Designed as a lifestyle playground, The Loop X moves beyond the traditional retail store setup. Its sleek and elevated interior creates a bold, modern, and vibrant environment where customers can explore cutting-edge technology while experiencing different products and activities. The store is designed around three key ideas represented by the “X”: Xperience, Xplore, and Xcape.
Xperience premium service
The Loop X gives customers the opportunity to explore products through premium and personalized service, supported by dedicated interactive experience zones throughout the store. Instead of simply viewing gadgets on display, visitors can interact with different setups and experience technology in a more engaging environment.
One of the store’s highlights is the experiential VR Room, where visitors can try out new gear in an interactive setting. Customers can also test their driving skills through a high-speed racing simulator, adding an entertainment element to the tech shopping experience.
The store also features the His and Hers concept displays, which showcase thoughtful product pairings for different preferences and setups. These interactive displays add another way for customers to explore technology and discover combinations that can suit different needs.
For shoppers interested in audio products, The Loop X features an immersive audio wall designed for testing sound gear. There is also a dedicated enhancement wall stocked with essential accessories and mobile add-ons, giving customers more options for customizing and completing their device setups.
With these features, The Loop X creates a shopping environment where customers can do more than browse products. The combination of personalized service, interactive zones, product testing, and accessories gives visitors more ways to experience the technology before making their next upgrade.
Xplore the latest finds
At The Loop X, customers can explore a broad range of technology products and lifestyle devices in one location. The store brings together different brands and product categories, giving shoppers more options when looking for a new device, accessory, or setup.
In addition to showcasing the complete Apple lineup, The Loop X features popular devices and accessories from Samsung, realme, Xiaomi, Tecno, Huawei, Honor, Nubia, Vivo, Oppo, and Nintendo. The store also carries lifestyle brands such as Oura, Plaid, Amazfit, and Rokid.
This wide selection allows The Loop X to serve different tech shopping needs under one roof. Whether customers are searching for a smartphone, laptop, gaming-related products, mobile accessories, audio gear, or other digital and lifestyle devices, the store provides multiple brands and product options to explore.
The range of products also supports the store’s broader concept as a lifestyle playground. Instead of focusing on a single type of technology, The Loop X brings together devices, accessories, and lifestyle products within a modern retail environment.
Xcape the ordinary
For shoppers who want to take a break while exploring new gadgets, The Loop X also combines technology with a dedicated beverage experience. The store introduces The Loop Bar, an exclusive in-store matcha bar where customers can relax with a drink while considering their next device upgrade.
The Loop Bar adds another element to the store’s lifestyle-focused approach. Customers can enjoy a cup of caffeine while exploring the latest gadgets and accessories available at The Loop X. The combination of beverages and technology creates a different kind of shopping experience within the store.
By bringing together modern technology, interactive experiences, lifestyle products, and an in-store matcha bar, The Loop X creates a space designed around more than traditional gadget shopping. The store gives customers opportunities to explore products, test technology, discover accessories, and take a break during their visit.
The Loop X is now open on the 3rd floor of SM North EDSA The Annex. With its focus on Xperience, Xplore, and Xcape, the flagship store offers a new way for shoppers to explore technology, lifestyle products, and interactive experiences in one destination.
For those looking for the latest gadgets, tech accessories, digital gear, and lifestyle devices, The Loop X brings a wide selection together in a modern space designed to make tech shopping more interactive.
Xperience the coolest way to shop tech. Visit The Loop X on the 3rd floor of SM North EDSA The Annex. Remember: X marks the spot!
