Global apparel retailer UNIQLO today announces the launch of the “Chainsaw Man x Kosuke Kawamura UT” collection from its graphic T-shirt brand UT (UNIQLO T-shirt), on Friday, August 18. Chainsaw Man is a TV anime produced by MAPPA, based on the manga series by Tatsuki Fujimoto. The story depicts the battles of Denji, a young boy Devil Hunter, who as he is dying makes a deal with the “Chainsaw Devil” and is resurrected as Chainsaw Man. The anime received a tremendously positive response immediately after its broadcast. This special collection, a collaboration with collage artist Kosuke Kawamura, dynamically and elaborately reconstructs the world of anime.
A limited collection with a fresh take on the Chainsaw Man world
This UT collection of all-original designs brings together Chainsaw Man, a mighty hero who wields a chainsaw as he takes on enemies, with Kawamura’s “cut and rebuild” style. The lineup of men’s T-shirts is comprised of nine styles. For the graphic designs, Kawamura takes the original anime drawings and scenes and gives them a new expression using his distinctive shredded art and collage style. In addition, both the short and long sleeve T-shirts have a street fashion style oversized silhouette jointly developed by Kawamura and UNIQLO. The striking art shines through while emphasizing ease of wearing completes this formidable collection.
Kosuke Kawamura said: “I used a lot of the original anime art and scenes for this collection. Since the drawings are very detailed, it was easy to expand the range of ideas as design material, and I was able to try various collage styles and methods. Even in the rough original drawings, the pictures themselves are well-finished, and I felt that they could be used as-is for T-shirt designs. My aim was to create designs that long-time fans of Chainsaw Man could enjoy as something a little different, and that people unfamiliar with the anime would want to wear as well.”
Profile of Kosuke Kawamura
Kosuke Kawamura (b. 1979 in Hiroshima Prefecture) is a collage artist who has held individual shows in Japan and overseas, while at the same time engaging in a wide range of activities such as collaboration with various companies. He was appointed Creative Director for UT in 2022.
Launch date: Friday, August 18
Products: MENS Short Sleeve T-Shirts (5 styles), Php 790
Availability: UNIQLO stores in the Philippines and on UNIQLO Online Stores Special website.