UNIQLO marks the second anniversary of its redefined Mall of Asia store with a week-long celebration from June 12 to 18. The event serves as a tribute to everyday Filipino stories, cultural symbols, and personal journeys that reflect the rhythm of local life.
The anniversary celebration is inspired by the energy of Filipino streets and the spirit of community. It highlights how everyday moments and shared experiences continue to shape Filipino culture. Through this campaign, UNIQLO positions its LifeWear philosophy as part of daily storytelling, where clothing becomes connected to identity and expression.
At the center of the celebration is a jeepney-inspired theme that reimagines iconic local transport signboards. These are transformed into expressions of resilience, creativity, and connection rooted in Filipino transport culture. The concept reflects how traditional elements of street life can evolve into modern creative expression while remaining culturally grounded.
Jeepney-Inspired UTMe! Customization Brings Filipino Street Culture to Life
From June 12 to 14, customers at the SM Mall of Asia store can take part in an exclusive UTMe! customization experience. This activity allows customers to create their own jeepney signage-inspired shirts, transforming everyday Filipino phrases into personalized wearable designs.
Each shirt design is illustrated on-site by Filipino visual storyteller Kulas Jalea and three fellow local artists. Their shared folk-inspired artistic style reflects humor, creativity, and the energy of everyday Filipino life. The collaboration highlights how local artistry plays a central role in shaping the cultural identity of the campaign.
Customers with limited pre-registration slots can personalize their shirts using their own words or phrases. These are rendered in a jeepney-style signboard aesthetic, turning familiar expressions into bold and meaningful LifeWear pieces.
Participants in the UTMe! customization experience will also receive a complimentary jeepney signage sticker pack. This includes ready-made Filipino expressions such as “Extra Rice Please” and “Petsa de Peligro,” along with designs inspired by “Manila Philippines” and jeepney motifs.
In addition, RE.UNIQLO embroidery services are available for jeepney-inspired designs. This offers customers another way to personalize LifeWear items and further express individuality through subtle and meaningful customization.
Limited Anniversary Offers on Everyday LifeWear Essentials
As part of the second-anniversary celebration, customers can enjoy limited-time offers on selected LifeWear items. These pieces are designed to provide versatility, comfort, and functionality for daily wear across different routines.
The UNIQLO Mall of Asia exclusive limited offers include:
Geared Shorts — from ₱1,290 to ₱990
DRY-EX T-shirt — from ₱790 to ₱590
DRY-EX Polo Shirt — from ₱990 to ₱790
Ultra Stretch Active Shorts — from ₱990 to ₱790
Ultra Stretch Active Tapered Pants — from ₱1,490 to ₱990
Ultra Stretch Active Jogger Pants — from ₱1,490 to ₱990
Women’s Ultra Stretch Active Jogger Pants — from ₱1,490 to ₱990
Women’s AIRism Bra Sleeveless Top — from ₱990 to ₱790
Women’s AIRism Bra Camisole — from ₱990 to ₱790
Women’s Ribbed Cropped Bra Top — from ₱990 to ₱790
Additional Limited Offers Across Nearby UNIQLO Stores
The anniversary promotion also extends beyond the Mall of Asia store. Limited offers are available at UNIQLO Blue Bay Walk and UNIQLO Ayala Malls Manila Bay, allowing more customers to take part in the celebration.
The following items are included in the promotion:
Baggy Jeans — from ₱1,990 to ₱1,490
Ultra Stretch Sweat Shorts — from ₱790 to ₱590
Women’s Baggy Curve Jeans — from ₱1,990 to ₱1,490
Women’s Easy Shorts — from ₱790 to ₱590
Gashapon Reward Experience for In-Store Shoppers
As part of the anniversary campaign, customers who make a minimum single-receipt purchase of ₱3,500 at the UNIQLO Mall of Asia store are entitled to one gashapon draw. Each draw offers a novelty item, adding an interactive and engaging element to the shopping experience.
This reward mechanic enhances in-store participation and provides an additional layer of excitement for customers visiting during the celebration period.
A Celebration of LifeWear and Local Cultural Identity
Two years since its reopening, UNIQLO Mall of Asia continues to serve as a space where global simplicity meets local relevance. The store reflects how LifeWear integrates into everyday life through clothing that connects with personal stories and cultural identity.
The anniversary celebration emphasizes how fashion retail can become more than a shopping experience. Through jeepney-inspired design, local artist collaboration, and culturally rooted expressions, the campaign highlights the relationship between everyday wear and Filipino creativity.
Running from June 12 to 18, the celebration positions the Mall of Asia store as a cultural touchpoint where community, creativity, and retail experience come together in a shared space.
