vivo strengthened its foothold in the Philippine smartphone market with the official launch of the vivo V60. The event was designed as both a showcase of technology and a night of entertainment, highlighted by the presence of Kapuso Primetime Queen Marian Rivera. Her participation added star power and underscored the device’s positioning as a stylish lifestyle companion.
Marian Rivera Headlines the vivo V60 Launch
Rivera hosted segments of the launch program, bringing elegance and glamour to the unveiling. vivo emphasized that her role aligned with the brand’s vision of making the V Series more than mobile devices. The company presented the series as lifestyle tools for Filipinos who value both function and style. Rivera’s presence reinforced this branding message and drew attention to the V60’s high-end features.
ZEISS Partnership Brings Pro-Level Imaging
The centerpiece of the V60 is its 50-MP Super Telephoto lens co-engineered with ZEISS. This marks the first time the V Series integrates this level of imaging technology. The lens enables up to 100× zoom and introduces Telephoto Stage Portraits that cater to users who want detailed and creative photography. Low-light performance has also been improved, giving owners greater flexibility in different shooting environments. The ZEISS collaboration elevates the camera system to professional standards, appealing to users who value advanced mobile photography.
Flagship-Level Performance and Battery
Beyond imaging, the vivo V60 focuses on performance and efficiency. It runs on the Snapdragon 7 Gen 4 processor, a chipset designed for multitasking and gaming. Paired with up to 12 GB RAM and UFS 4.0 storage, the device ensures smoother performance for apps, games, and everyday tasks. Powering the device is a 6,500 mAh BlueVolt battery, which supports 90 W FlashCharge for fast and reliable recharging. This combination delivers all-day usage, reducing downtime for users. The 6.77-inch HDR10+ AMOLED display enhances video streaming, gaming, and browsing with sharp visuals and improved color accuracy. To match performance with durability, the vivo V60 carries an IP68 and IP69 rating, protecting it against dust and water exposure.
Style and Availability in the Philippines
The vivo V60 comes in three color options: Berry Purple, Summer Blue, and Mist Gray. The design was crafted to appeal to style-conscious users who want a modern look along with performance. The smartphone is priced starting at Php 28,999 and is now available across vivo stores nationwide. Buyers can also take advantage of introductory promotions. Early adopters can enjoy up to Php 2,000 discount on purchases. Additional savings include Php 500 off through Home Credit. Customers will also receive freebies valued at over Php 8,000. These include a vivo VIP Card preloaded with Php 6,640 worth of premium services, six months of broken screen insurance, extended warranty coverage, and a free pair of vivo Buds worth Php 1,699.
Raising the Mid-Range Standard
The vivo V60 blends imaging, display quality, performance, and design into one package. By combining ZEISS-engineered photography with a robust battery, a premium display, and AI-driven software, the device raises the bar in the mid-range smartphone market. It is designed for users who want flagship-grade experiences without the flagship price. With this launch, vivo reinforces the V Series as a trusted option for consumers in the Philippines who seek advanced features in a more accessible device.
