The sun is shining, the waves are calling, and fashion is taking a refreshing new turn. Step aside, corporatecore — resortcore is officially here. This summer, Love, Bonito partners with cheak to launch its very first swimwear line, specially designed with the Asian woman in mind. This highly anticipated swimwear debut is part of Love, Bonito’s larger Summer Collection, which features floral prints, breezy lightweight chambray, and breathable linens. Customers can also look forward to exciting Gift-with-Purchase promotions, including a limited-edition beach towel and beach bag.
Making Waves: Love, Bonito x cheak Swimwear
Designed in collaboration with activewear brand cheak, Love, Bonito’s new swimwear collection promises to deliver both fashion and function. Customers can expect swimwear made from breathable, stretchy fabric featuring flattering and versatile silhouettes — some even inspired by the brand’s bestselling styles. Staying true to Love, Bonito’s mission of creating functional fits, the swimwear fabric blends compression and comfort while offering excellent shape recovery.
Above: Image 1: Padded Asymmetric One Piece, Image 2: Padded Balconette Bikini Top, RuchedReady® Oversized Striped Tunic Shirt and Leggy™ Wei Elastic Sunray Pleated Palazzo Pants, Image 3: Padded Boat Neck Long Sleeve One Piece, Image 4: Padded Balconette Bikini Top and High Waist Cheeky Bikini Bottom with Openwork Knit Multi-way Midaxi Dress
Adding to its impressive technical features, the swimwear offers the highest level of sun protection at UPF50+ and is resistant to chlorine, sun cream, and oil, making it perfect for every beach and poolside occasion.
Fashion-forward customers can choose from a selection of one-piece swimsuits and separates, all available in core colors that are both timeless and versatile. Highlights include the Padded Balconette Bikini Top, which doubles as a stylish inner piece when paired with the RuchedReady® Oversized Striped Tunic Shirt, creating the ideal beach brunch ensemble. For those who prioritize practicality, the Padded Boat Neck Long Sleeve One Piece provides modest coverage with a stylish twist at the back. Designed to perform both in and out of the water, it also features thumbholes to keep the sleeves in place, allowing for a natural and unrestricted range of motion during water sports like surfing.
“Working with the designers at cheak to create this swim collection has been a truly enjoyable process,” says Jon Goh, Design Manager at Love, Bonito. “We contributed design and customer insights, while cheak provided essential technical and fabric expertise. It’s been a fantastic partnership and we’re eager for our customers to try the collection and pair them with our seasonal cover-ups for their upcoming coastal holidays.”
Anchored in Style: Summer-Ready Apparel
Love, Bonito’s Summer Collection goes beyond swimwear, offering a full wardrobe perfect for sun-drenched escapes. Customers can look forward to breezy styles that capture the spirit of the coast: sun-kissed floral prints that hint at tropical getaways, the relaxed charm of lightweight chambray that feels as refreshing as a sea breeze, and breathable linens that keep you cool and stylish throughout the season.
Above: Image 1: Off Shoulder Peplum Top in Tidal Blooms and Wei Elastic Sunray Pleated Midaxi Skirt; Image 2: Relaxed Chambray Vest and Chambray Flare Maxi Skirt, Image 3: Striped Linen Vest and Wide Leg Pants in Indigo, Image 4: Scoop Neck Fit & Flare Midaxi Dress in Fern
Among the collection’s standout pieces are the Striped Linen Vest and Wide Leg Pants — a stylish set that combines effortless elegance with functionality. Thanks to their lightweight, breathable material, these pieces offer optimal airflow, ensuring comfort even on the hottest days. Their moisture-wicking capabilities also keep wearers feeling fresh and dry, making them perfect for long summer outings.
For denim enthusiasts, Love, Bonito’s relaxed chambray pieces provide a lightweight alternative to classic denim. With their subtly textured appearance, these pieces add visual interest without being overly bold, perfect for those who love a laid-back yet put-together look.
We Are Tote-ally Ready: Exclusive Gifts with Purchase
No summer escape is complete without the perfect accessories, and Love, Bonito has you covered. Customers can complement their next beach adventure with exclusive Gift-with-Purchase (GWP) items designed for ultimate summer fun.
The Love, Bonito x cheak Beach Towel is made from soft, absorbent fabric that’s perfect for lounging in the sun or drying off after a swim. Its oversized design provides ample space to relax comfortably. Customers will receive the beach towel with a minimum purchase of ₱7,000 online or in stores.
Additionally, the Love, Bonito x cheak Beach Bag embodies the spirit of the collection, blending cheak’s fashion-forward aesthetic with a relaxed, beach-ready vibe. Spacious enough to hold all your seaside essentials and built with sturdy materials for durability, it also features comfortable straps for easy carrying. Customers can snag the exclusive Beach Towel and Bag bundle by spending a minimum of ₱8,500 online or in stores.
Dive Into Summer with Love, Bonito
Love, Bonito’s Summer Collection, including the highly anticipated swimwear collaboration with cheak, is priced between ₱1,859 and ₱5,489. The full collection will be available for purchase online and in physical stores starting 31 March 2024 (Monday).
This summer, dive into stylish escapes with Love, Bonito’s thoughtful designs, created to make every coastal adventure even more memorable.
