Taylor Swift fans have a new reason to celebrate. Madame Tussauds has unveiled 13 brand-new wax figures of the global pop icon, each representing a different look from her record-breaking Eras Tour. Set to launch on July 25, the figures will be showcased in 13 cities across four continents, making it the most ambitious figure rollout in Madame Tussauds’ 250-year history.
This global unveiling comes after Swift concluded her monumental Eras Tour in December 2024, a run that spanned 149 shows over 21 months and grossed more than $2 billion. Described as a celebration of Swift’s “iconic eras,” this project honors not only her music career but also her lasting influence on fashion, film, and pop culture.
A Global Celebration
The 13 figures will be displayed in Madame Tussauds locations across London, Blackpool, Amsterdam, Berlin, Budapest, Hollywood, Hong Kong, Las Vegas, Nashville, New York, Orlando, and Sydney. One additional figure will tour globally, starting with a residency in Shanghai.
Each wax figure showcases a distinct look from The Eras Tour. The five U.S. locations will each feature a standout era. In Las Vegas, Swift’s Fearless era is represented with a gold-fringed Roberto Cavalli mini dress, paired with Christian Louboutin knee-high boots. Over in Hollywood, the Speak Now era is brought to life with a lilac Nicole + Felicia ballgown and a Rebel microphone with blue and purple accents.
New York’s figure features a Midnights-inspired ensemble: a navy Zuhair Murad playsuit complete with fringe, garter, and crystallized boots. Orlando will host the Reputation figure dressed in a black sequined Roberto Cavalli catsuit detailed with a red snake motif, matched with black boots and a snake-themed Rebel mic. Nashville rounds out the U.S. set with Evermore, displaying a replica of Etro’s mustard gown and rust boots, capturing the album’s woodland aesthetic.
Two Figures in the UK
Swift fans in the United Kingdom will get two unique installations. London will feature the Lover era, inspired by Swift’s second night at Wembley Stadium, with a vibrant orange Versace leotard detailed in pink and purple. Meanwhile, Blackpool will house the Red era figure, wearing the recognizable red-to-black ombré playsuit that became a signature look during the tour.
International Eras on Display
Outside of the U.S. and UK, other Madame Tussauds attractions around the world will display their own versions of Swift. Fans in Amsterdam, Berlin, Budapest, Hong Kong, and Sydney will also have a chance to see their local versions of the superstar, all featuring outfits that reflect key moments from the Eras Tour.
To bring this massive project to life, more than 40 artists worked over 14 months, ensuring each figure closely mirrors Swift’s tour looks. Madame Tussauds collaborated with notable fashion houses like Versace, Etro, Roberto Cavalli, Christian Louboutin, Vivienne Westwood, Alberta Ferretti, and Nicole + Felicia to recreate the outfits with incredible accuracy.
Honoring a Cultural Powerhouse
According to Madame Tussauds, Swift’s far-reaching impact makes this project a fitting tribute. Her influence spans not only the music industry but also fashion, activism, and even the global economy. This launch aims to give Swifties across the globe a tangible way to relive moments from The Eras Tour, widely considered a cultural phenomenon.
The museum emphasized that this initiative was timed perfectly with the end of her tour, giving fans a new way to connect with the star. Each figure has been carefully crafted to embody not just a fashion statement but the feeling and identity of each era in Swift’s career.
The addition of a traveling wax figure also ensures that fans who can’t make it to one of the 13 cities still have a chance to encounter Swift’s likeness in person.
We’d all be enchanted to meet Taylor Swift in person, but for now, standing face to face with one of her 13 new Madame Tussauds wax figures is the next best thing. To see all 13 figures, fans will have to travel the world with international locations including Amsterdam, Berlin, Blackpool, Budapest, Hong Kong, and Sydney. A touring figure will kick off its residency in Shanghai as well. Tickets are now available at madametussauds.com. Whether you’re reliving your favorite era or seeing her up close for the first time, this global tribute is an unforgettable experience no Swiftie should miss.
