2X, a global leader in subscription-based go-to-market (GTM) services, has opened its new Manila headquarters, marking a major step in its expansion and strengthening its commitment to deliver world-class GTM solutions. The Philippines continues to play a central role in the company’s success, with its local talent base driving results for clients worldwide.
Strategic Location and Facilities
The new headquarters is located at Level 4, Silver City 3, Central Avenue, Ortigas East, Brgy. Ugong, Pasig City. It serves as a hub for innovation, collaboration, and talent development. The facility features modern workspaces that encourage teamwork and inclusivity, advanced technology infrastructure, and amenities designed to support a growing team of B2B marketing and GTM professionals.
The launch event included office tours, executive presentations, and discussions on 2X’s growth plans in the Philippine market. This expansion is more than a physical move, as it reflects the company’s strategic investment in the development of Filipino marketing professionals. It also reinforces the country’s reputation as a global center for marketing excellence.
Commitment to Filipino Talent
2X works with a network of highly skilled Filipino professionals to provide top-tier marketing solutions to over 150 enterprise clients around the world. The company continues to exceed international standards by combining local expertise with a global operational framework.
“This new office reflects our long-term commitment to building a world-class hub that empowers our team to deliver results to our clients worldwide,” said Andrew Ike Waga, Country Manager, Philippines of 2X.
As an early adopter of the subscription-based GTM service model, 2X connects global marketing strategies with high-quality local execution. Philippine-based teams handle strategy development, campaign execution, and performance analytics within a single, agile, and scalable framework.
Driving Growth and Operational Excellence
“This expansion represents a significant long-term investment in our growth strategy, leveraging the Philippines’ operational efficiency to deliver exceptional value to our global clients,” said Brandon Sullivan, Chief Financial Officer of 2X.
The company emphasizes a people-focused approach to business. “Our new office embodies our people-first culture, designed to attract top talent and create meaningful career paths where our teams can grow and thrive,” added Lian Noble, Head of People, Manila and Global People Operations of 2X.
The Philippine market is shifting from traditional marketing methods to integrated, data-driven strategies powered by technology. 2X is positioned to guide this transformation by showing how local teams can lead in global B2B marketing and GTM innovation. This approach helps Philippine-based businesses compete at international standards while maximizing operational efficiency.
Strengthening Recruitment and Development
To build on this momentum, 2X will hold Talent Connect in September 2025. This open-house recruitment event will invite job seekers for on-site interviews and networking with company leaders. Attendees will have the opportunity to learn about the company’s operations, experience its culture firsthand, and explore career openings.
By combining advanced facilities, a strong people-first culture, and a clear strategy for growth, 2X sets a high benchmark for Marketing-as-a-Service in the Philippines. The Manila headquarters is designed to serve as a cornerstone for innovation, talent development, and operational excellence, reinforcing the country’s place in the global marketing landscape.
