Decathlon opened its first store in the North

By Iconic MNL
4 Min Read
Decathlon North Edsa

After a long haul by popular demand, DECATHLON Philippines finally answered the call
of its fans and opened its first Northern Store in SM City North Edsa. DECATHLON
North Edsa opened a door to a 1400-square-meter store that caters 70 sports under
one roof. The store also marks the starting line to DECATHLON’s more modern concept

Sports For Every Juan

Equipped with a purpose to make sports accessible for the many, DECATHLON first
opened in the Philippines through their flagship store located in Festival Mall, Alabang,
and e-commerce platform, in 2017. This was followed by stores in Cavite
and Pasig in 2018. By 2019, DECATHLON opened its first standalone store in Masinag,

“We want Decathlon to be the favorite sports brand of Filipinos.” says Hans Iff, CEO of
Decathlon Philippines. “Thanks to the innovation and unbeatable value of our in-house
brands, we can deliver top quality products to guarantee customer satisfaction,” shares
Iff. The Brand plays to win the hearts of Filipinos by offering over 5000 high-quality
sports products for over 70 sports, and unbeatable customer service offers like lifetime
warranties, and competitive return and exchange policies. DECATHLON also caters to
more advanced levels of play and innovation in sports.

New sports playgrounds in North Edsa and Pasay

With a long-term partnership with SM Supermalls, DECATHLON ventured into the areas
of North Edsa and Pasay to build and enter the sporting community. “We want to be
THE next sports platform.” Shares Elijah CEA, store manager of DECATHLON North
Edsa. “One where every and future sports lover would meet and connect with each
other and the sports they love.” Cea also shared that customers can look forward to
more online and physical sports events in line with the lightened COVID-19 restrictions.

The new store promises seamless digital services. Customers can enjoy next-day
delivery and click-and-collect thanks to the integration of the store to DECATHLON’s
website. Membership will also be free for everyone. Cea also shared that self-checkout
will be available soon. “We want users to spend less time in line to have more time
playing sports.” shared Cea.

Sustainable playing

“We want more people to practice sports to be a better version of themselves.” says
Cea “Filipinos deserve more success stories thanks to sports. Sustainability is a key to
accessibility for us. Our customers will have access to Eco-designed sports products,
items that are produced with lesser negative environmental impact, and Second Life
items which are used sports items that are still in baseline working condition. Together
with the whole team, we’ll come up with more sustainable solutions to engage our
customers to this mindset.”

DECATHLON North Edsa will be open on weekdays from 11 AM to 9 PM and on
weekends from 10 AM to 9 PM. Visit them at L2, North Towers, SM North Edsa.

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